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Kythira Blouse in 100% cotton striped fabric with cut details and ruffles at the hem, ruffled neckline, puffed short sleeves, and mother-of-pearl flower-shaped buttons.Kythira Blouse in 100% cotton striped fabric with cut details and ruffles at the hem, ruffled neckline, puffed short sleeves, and mother-of-pearl flower-shaped buttons.
Kythira Blouse Sale price₩132,000
Leto Jumper MulticolorLeto Jumper Multicolor
Leto Jumper Multicolor Sale price₩149,000
Flame T-shirt with ruffles on the sleeves and a playful brand print on the front.Flame T-shirt with ruffles on the sleeves and a playful brand print on the front.
Daphne T-shirt Sale price₩66,000
Complete the Hermione look with a scarf in 100% white cotton baize fabric with powder blue flower embroidery.Complete the Hermione look with a scarf in 100% white cotton baize fabric with powder blue flower embroidery.
Hermione Scarf Sale price₩49,000
Hermione Dress in 100% white cotton baize fabric with flower embroidery. Dress with gathered neckline, ruffles, and elastic waistband with flower embroidery, and final embroidery detail in powder blue. Spring Summer Collection. The New Society. Hermione Dress in 100% white cotton baize fabric with flower embroidery. Dress with gathered neckline, ruffles, and elastic waistband with flower embroidery, and final embroidery detail in powder blue. Spring Summer Collection. The New Society.
Hermione Dress Sale price₩266,000
Hermione Blouse in 100% white cotton baize fabric with flower embroidery. Short-sleeved blouse, shirt collar, and central opening with bows, flower embroideries, and powder blue embroidery detail for the finishes.Hermione Blouse in 100% white cotton baize fabric with flower embroidery. Short-sleeved blouse, shirt collar, and central opening with bows, flower embroideries, and powder blue embroidery detail for the finishes.
Hermione Blouse Sale price₩199,000
Hermione Blouse in 100% white cotton baize fabric with flower embroidery. Short-sleeved blouse, shirt collar, and central opening with bows, flower embroideries, and powder blue embroidery detail for the finishes.Hermione Short in 100% white cotton baize fabric with flower embroidery. Shorts with elastic waistband and adjustable drawstring, flower embroideries, and final detail in powder blue.
Hermione Short Sale price₩132,000
Our classic branded sweatshirt with logo on front and ribbed collar, cuffs, and hem. Spring Summer Collection. The New Society.Our classic branded sweatshirt with logo on front and ribbed collar, cuffs, and hem. Spring Summer Collection. The New Society.
Mykonos Sweatshirt Coconut Sale price₩132,000
Short-sleeved, drop-shoulder t-shirt with colorful logo on the front. Spring Summer Collection. The New Society. Short-sleeved, drop-shoulder t-shirt with colorful logo on the front. Spring Summer Collection. The New Society.
Mykonos T-shirt Coconut Sale price₩66,000
Kymi T-ShirtKymi T-Shirt
Kymi T-Shirt Sale price₩66,000
Color block denim pant with contrasting cargo-style pockets, patch pockets on the back, and an elastic waistband. New Collection. The New SocietyColor block denim pant with contrasting cargo-style pockets, patch pockets on the back, and an elastic waistband. New Collection. The New Society
Edelssa Pant Sale price₩149,000
Short-sleeved blouse with smocking on the body and delicate contrast embroidery details. It has a ruffle at the hem and elastic cuffs. It features an invisible zipper opening at the back. Spring Summer Collection. The New Society.Short-sleeved blouse with smocking on the body and delicate contrast embroidery details. It has a ruffle at the hem and elastic cuffs. It features an invisible zipper opening at the back. Spring Summer Collection. The New Society.
Tinos Blouse Sale price₩149,000
Short dress with jacquard fabric and lace details. It features ruffles on the sleeves and an opening at the back with mother-of-pearl button.Short dress with jacquard fabric and lace details. It features ruffles on the sleeves and an opening at the back with mother-of-pearl button.
Corfu Dress Jade Sale price₩216,000
Corfu Blouse JadeCorfu Blouse Jade
Corfu Blouse Jade Sale price₩166,000
Pothia Short JadePothia Short Jade
Pothia Short Jade Sale price₩132,000
T-shirt with fun bicolor stripes and a SMILEY WORLD patch on the chest, with contrast print on the back. Perfect to combine with the matching short Spring Summer Collection. The New Society.T-shirt with fun bicolor stripes and a SMILEY WORLD patch on the chest, with contrast print on the back. Perfect to combine with the matching short Spring Summer Collection. The New Society.
Smiley T-shirt Stripes Hibiscus SmileyWorld® Sale price₩99,000
Shorts with fun bicolor stripes, elastic waistband with a drawstring, and a matching SMILEYWORLD patch. Perfect to combine with the matching T-shirt. Spring Summer Collection. The New Society. Shorts with fun bicolor stripes, elastic waistband with a drawstring, and a matching SMILEYWORLD patch. Perfect to combine with the matching T-shirt. Spring Summer Collection. The New Society.
Smiley Short Stripes Hibiscus SmileyWorld® Sale price₩99,000
Lightweight denim jacket with branded buttons and embroidered detail at the hem. Perfect to combine with the matching short. Spring Summer Collection. The New Society.Lightweight denim jacket with branded buttons and embroidered detail at the hem. Perfect to combine with the matching short. Spring Summer Collection. The New Society.
Niobe Jacket Sale price₩216,000
Lightweight denim shorts with branded buttons and patch pockets on the back. It has embroidery detailing on hems. Perfect to combine with the matching jacket. Spring Summer Collection. The New Society. Lightweight denim shorts with branded buttons and patch pockets on the back. It has embroidery detailing on hems. Perfect to combine with the matching jacket. Spring Summer Collection. The New Society.
Niobe Short Sale price₩149,000
Denim bomber jacket with a fun contrasting SMILEY WORLD print and embroidered patch detail on the chest. It features side pockets. Spring Summer Collection. The New Society.Denim bomber jacket with a fun contrasting SMILEY WORLD print and embroidered patch detail on the chest. It features side pockets. Spring Summer Collection. The New Society.
Smiley Denim Bomber SmileyWorld® Sale price₩249,000
Denim trousers with a fun contrasting SMILEY WORLD print and an embroidered patch detail on the back pocket. Spring Summer Collection. The New Society. Denim trousers with a fun contrasting SMILEY WORLD print and an embroidered patch detail on the back pocket. Spring Summer Collection. The New Society.
Smiley Denim Pant Sale price₩149,000
weater with an original textured knit that makes it a special garment. It features ribbing on the neckline, cuffs, and hem, and has a dropped shoulder sleeve design. Spring Summer Collection. The New Society. weater with an original textured knit that makes it a special garment. It features ribbing on the neckline, cuffs, and hem, and has a dropped shoulder sleeve design. Spring Summer Collection. The New Society.
Sifnos Jumper Jade Sale price₩166,000
One of our best sellers, the Leto sweater, with colorful stripes and ribbed knit. It has ribbed neckline, cuffs, and hem. This is a versatile garment that can be combined with the rest of the collection. One of our best sellers, the Leto sweater, with colorful stripes and ribbed knit. It has ribbed neckline, cuffs, and hem. This is a versatile garment that can be combined with the rest of the collection.
Leto Jumper Jade Sale price₩149,000
Shorts with fun bicolor stripes, elastic waistband with a drawstring, and a matching SMILEYWORLD patch. Perfect to combine with the matching T-shirt. Spring Summer Collection. The New Society. Shorts with fun bicolor stripes, elastic waistband with a drawstring, and a matching SMILEYWORLD patch. Perfect to combine with the matching T-shirt. Spring Summer Collection. The New Society.
Smiley Short Stripes Cobalto SmileyWorld® Sale price₩99,000
T-shirt with fun bicolor stripes and a SMILEY WORLD patch on the chest, with contrast print on the back. Perfect to combine with the matching short. Spring Summer Collection. The New Society. T-shirt with fun bicolor stripes and a SMILEY WORLD patch on the chest, with contrast print on the back. Perfect to combine with the matching short. Spring Summer Collection. The New Society.
Smiley T-shirt Stripes Cobalto SmileyWorld® Sale price₩99,000
Ribbed top with overlock finish at the hem and a playful contrast embroidery of a seahorse on the chest.Ribbed top with overlock finish at the hem and a playful contrast embroidery of a seahorse on the chest.
Lipsi Top White Sale price₩66,000
Denim bucket hat with a fun SMILEY WORLD print and embroidered patch detail. Spring Summer Collection. The New Society. Denim bucket hat with a fun SMILEY WORLD print and embroidered patch detail. Spring Summer Collection. The New Society.
Smiley Denim Bucket SmileyWorld® Sale price₩82,000
Kostas Blouse in 100% cotton fabric. Blouse with ruffle collar and bow with V-neck, puffed sleeves, and characteristic collection embroideries.Kostas Blouse in 100% cotton fabric. Blouse with ruffle collar and bow with V-neck, puffed sleeves, and characteristic collection embroideries.
Kostas Blouse Sale price₩166,000
Denim trousers with a colorful multicolored stripe print and an elastic waistband at the back. Spring Summer Collection. The New Society. Denim trousers with a colorful multicolored stripe print and an elastic waistband at the back. Spring Summer Collection. The New Society.
Tifon Pant Sale price₩149,000
Knit cardigan with structure, mother-of-pearl buttons, and ribbed cuffs and hem. It has a delicate contrast lace collar detail. Can be paired with the matching bloomer. New Collection. The New SocietyKnit cardigan with structure, mother-of-pearl buttons, and ribbed cuffs and hem. It has a delicate contrast lace collar detail. Can be paired with the matching bloomer.
Marina Cardigan Sale price₩199,000
Sold outKostas Sweatshirt in 100% cotton jersey fabric. Ribbed collar and cuffs with embroideries on the front featuring collection embroideries.Kostas Sweatshirt in 100% cotton jersey fabric. Ribbed collar and cuffs with embroideries on the front featuring collection embroideries.
Kostas Sweatshirt Sale price₩149,000
Kostas Sweatshirt in 100% cotton jersey fabric. Ribbed collar and cuffs with embroideries on the front featuring collection embroideries.Kostas Sweatshirt in 100% cotton jersey fabric. Ribbed collar and cuffs with embroideries on the front featuring collection embroideries.
Kostas Short Sale price₩149,000
This cheerful and bold sweatshirt adds a fun touch to your wardrobe, offering both style and comfort for casual days.This cheerful and bold sweatshirt adds a fun touch to your wardrobe, offering both style and comfort for casual days.
Smiley Sweater Salty Water SmileyWorld® Sale price₩149,000
T-shirt with blue-toned tie-dye and "salty water" print on the front. It comes with matching shorts to create a fun look. Spring Summer Collecton. The New Society. T-shirt with blue-toned tie-dye and "salty water" print on the front. It comes with matching shorts to create a fun look. Spring Summer Collecton. The New Society.
Rhea T-shirt Sale price₩99,000
Rhea ShortRhea Short
Rhea Short Sale price₩99,000
Our classic branded sweatshirt with logo on front and ribbed collar, cuffs, and hem. Spring Summer Collection. The New Society.Our classic branded sweatshirt with logo on front and ribbed collar, cuffs, and hem. Spring Summer Collection. The New Society.
Mykonos Sweatshirt Grey Melange Sale price₩132,000
Ares PoloAres Polo
Ares Polo Sale price₩149,000
Short-sleeved, drop-shoulder t-shirt with colorful logo on the front. Spring Summer Collection. The New Society.Short-sleeved, drop-shoulder t-shirt with colorful logo on the front. Spring Summer Collection. The New Society.
Mykonos T-shirt Grey Melange Sale price₩66,000
Leto sweater in this colorway features warm, colorful stripes and a ribbed knit texture. It is designed with a ribbed neckline, cuffs, and hem for a snug and cozy fit.Leto sweater in this colorway features warm, colorful stripes and a ribbed knit texture. It is designed with a ribbed neckline, cuffs, and hem for a snug and cozy fit.
Leto Jumper Cobalto Sale price₩149,000
Artemis Bermuda in 100% cotton twill, garment-dyed in forest colors. With an elastic waistband and adjustable drawstring and cargo pockets on the sides. The New SocietyArtemis Bermuda in 100% cotton twill, garment-dyed in forest colors. With an elastic waistband and adjustable drawstring and cargo pockets on the sides. The New Society
Artemis Bermuda Macadamia Sale price₩166,000
short-sleeved SMILEY WORLD t-shirt with a colorful print on the front and a patch in matching colors on the sleeve. Spring Summer Collection. The New Society.Short-sleeved SMILEY WORLD t-shirt with a colorful print on the front and a patch in matching colors on the sleeve. Spring Summer Collection. The New Society.
Smiley T-shirt Salty Water SmileyWorld® Sale price₩82,000
Tie-dye terry fabric polo shirt with brand logo prominently embroidered on the chest. Perfect for pairing with the matching shorts to create a summery look.Tie-dye terry fabric polo shirt with brand logo prominently embroidered on the chest. Perfect for pairing with the matching shorts to create a summery look.
Briseis Polo Powder Blue Sale price₩99,000
Tie-dye terry fabric polo shirt with brand logo prominently embroidered on the chest. Perfect for pairing with the matching shorts to create a summery look.Tie-dye terry fabric polo shirt with brand logo prominently embroidered on the chest. Perfect for pairing with the matching shorts to create a summery look.
Briseis Short Powder Blue Sale price₩99,000
Cardigan with structure and flower details. It has a wooden button opening. Perfect to combine with the marching short and top. Cardigan with structure and flower details. It has a wooden button opening. Perfect to combine with the marching short and top.
Canea Cardigan Sale price₩166,000
Short with structure and flower details. It has ribbed waistband and cuffs. Perfect to combine with the matching cardigan and top. Cardigan with structure and flower details. It has a wooden button opening. Perfect to combine with the marching short and top.
Canea Top Sale price₩116,000
Short with structure and flower details. It has ribbed waistband and cuffs. Perfect to combine with the matching cardigan and top. Cardigan with structure and flower details. It has a wooden button opening. Perfect to combine with the marching short and top.
Canea Short Sale price₩116,000
Kyra Jacket in 100% cotton twill and chambray fabric with our Lavender print. Jacket with a crew neckline, chambray finishing details, and central closure with snaps matching the background of the print.Kyra Jacket in 100% cotton twill and chambray fabric with our Lavender print. Jacket with a crew neckline, chambray finishing details, and central closure with snaps matching the background of the print.
Kyra Jacket Sale price₩249,000
Kyra Jumpsuit in muslin fabric with our Lavender print. Jumpsuit with a smocked top and gathered pants creating the smocking effect for the upper part.Kyra Jumpsuit in muslin fabric with our Lavender print. Jumpsuit with a smocked top and gathered pants creating the smocking effect for the upper part.
Kyra Jumpsuit Sale price₩149,000
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