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Inspired by the calm and playful spirit of coastal life, the SS25 Salty Water Collection for kids brings the freshness of summer to life. Featuring lightweight fabrics, relaxed fits, and soft, natural tones, each piece is designed for little adventurers who love to explore. With a focus on comfort and freedom of movement, this collection is perfect for sunny beach days, fun outings, and warm evenings by the sea. Effortless style, playful details, and breezy silhouettes come together to create a timeless summer wardrobe for kids.

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Hermione Dress in 100% white cotton baize fabric with flower embroidery. Dress with gathered neckline, ruffles, and elastic waistband with flower embroidery, and final embroidery detail in powder blue. Spring Summer Collection. The New Society.
Hermione Dress Sale price₩70,500 Regular price₩282,000
Lightweight denim jacket with branded buttons and embroidered detail at the hem. Perfect to combine with the matching short. Spring Summer Collection. The New Society.
Niobe Jacket Sale price₩57,250 Regular price₩229,000
weater with an original textured knit that makes it a special garment. It features ribbing on the neckline, cuffs, and hem, and has a dropped shoulder sleeve design. Spring Summer Collection. The New Society.
Sifnos Jumper Jade Sale price₩44,000 Regular price₩176,000
Shorts with fun bicolor stripes, elastic waistband with a drawstring, and a matching SMILEYWORLD patch. Perfect to combine with the matching T-shirt. Spring Summer Collection. The New Society.
Smiley Short Stripes Cobalto SmileyWorld® Sale price₩26,250 Regular price₩105,000
Kostas Sweatshirt in 100% cotton jersey fabric. Ribbed collar and cuffs with embroideries on the front featuring collection embroideries.
Kostas Short Sale price₩39,500 Regular price₩158,000
T-shirt with blue-toned tie-dye and "salty water" print on the front. It comes with matching shorts to create a fun look. Spring Summer Collecton. The New Society.
Rhea T-shirt Sale price₩26,250 Regular price₩105,000
Rhea Short
Rhea Short Sale price₩26,250 Regular price₩105,000
Artemis Bermuda in 100% cotton twill, garment-dyed in forest colors. With an elastic waistband and adjustable drawstring and cargo pockets on the sides. The New Society
Artemis Bermuda Macadamia Sale price₩44,000 Regular price₩176,000
Patmos Short in embroidered voile fabric, 100% cotton, in powder blue color, featuring central buttons, elastic waistband with ruffle detail, and embroidered fabric finishing on the hem. Spring Summer Collection. The New Society.
Patmos Short Sale price₩35,000 Regular price₩140,000
Chara Jumpsuit
Chara Jumpsuit Sale price₩39,500 Regular price₩158,000
Short-sleeved ribbed overwork t-shirt with a beautiful floral print. It has a baby overlock finish at the neckline, sleeves, and hem. Perfect for creating a total look with the leggings. Spring Summer Collection. The New Society.
Nicolette Tee Jasmine Flowers Print Sale price₩20,000 Regular price₩80,000
Greneva Blouse in 100% cotton voile with our anemone print. Short-sleeved blouse with a ruffle, gathered neckline with embroidery, and open neckline with button closure. Kids Collection. The New Society
Greneva Blouse Sale price₩39,500 Regular price₩158,000
Greneva Headband
Greneva Headband Sale price₩8,500 Regular price₩34,000
Swimsuit Girl Anemone Print
Swimsuit Girl Anemone Print Sale price₩35,000 Regular price₩140,000
Knit shorts with a playful lobster intarsia pattern and ribbed elastic waistband. It has a matching top to create a perfect summer look. Spring Smmer Collection. The New Society.
Oia Short Lobster Motif Sale price₩30,750 Regular price₩123,000
Long-sleeved bicolor striped T-shirt with a relaxed fit, ribbed collar, and playful contrast embroidery on the chest. It comes with matching shorts to create a complete look.
Komotini Short Chili Sale price₩21,750 Regular price₩87,000
Short jersey dress with multicolored star print, spaghetti straps, and gathered waist. New Collection. Spring Summer. The New Society.
Anthea Dress Sale price₩30,750 Regular price₩123,000
Short dress with jacquard fabric and lace details. It features ruffles on the sleeves and an opening at the back with mother-of-pearl button.
Corfu Dress White Sale price₩57,250 Regular price₩229,000
Leros Bucket
Leros Bucket Sale price₩21,750 Regular price₩87,000
Short denim skirt with a lovely stamp print and a front slit with branded button closure. Spring Summer Collection. The New Society.
Leros Skirt Sale price₩35,000 Regular price₩140,000
Eleni Blouse
Eleni Blouse Sale price₩35,000 Regular price₩140,000
Komotini Short Cobalto
Komotini Short Cobalto Sale price₩21,750 Regular price₩87,000
Tebas Shirt in 100% cotton striped fabric, short-sleeved with white shirt buttons. Spring Summer Collection. The New Scoiety.
Tebas Shirt Sale price₩35,000 Regular price₩140,000
Tebas Bermudas in 100% cotton striped fabric, with an elastic waistband and an adjustable drawstring of the same fabric. Spring Summer Collection. The New Society.
Tebas Bermuda Sale price₩30,750 Regular price₩123,000
Ithaki Hat
Ithaki Hat Sale price₩21,750 Regular price₩87,000
Tie-dye terry fabric polo shirt with brand logo prominently embroidered on the chest. Perfect for pairing with the matching shorts to create a summery look.
Briseis Polo Powder Blue Sale price₩95,000
Tie-dye terry fabric polo shirt with brand logo prominently embroidered on the chest. Perfect for pairing with the matching shorts to create a summery look.
Briseis Short Powder Blue Sale price₩26,250 Regular price₩105,000
Cardigan with structure and flower details. It has a wooden button opening. Perfect to combine with the marching short and top.
Canea Cardigan Sale price₩44,000 Regular price₩176,000
Short with structure and flower details. It has ribbed waistband and cuffs. Perfect to combine with the matching cardigan and top.
Canea Top Sale price₩30,750 Regular price₩123,000
Kyra Jumpsuit in muslin fabric with our Lavender print. Jumpsuit with a smocked top and gathered pants creating the smocking effect for the upper part.
Kyra Jumpsuit Sale price₩39,500 Regular price₩158,000
Creta Dress our bestseller now with embroidered blend cotton fabric in macadamia color. Dress with puffed sleeves and a flared skirt. New Collection Kids.
Creta Dress Sale price₩57,250 Regular price₩229,000
Creta Pant in embroidered blend cotton fabric in macadamia color, with an elastic waistband and a drawstring of the same fabric for adjustment. New Collection. The New Society
Creta Pant Sale price₩44,000 Regular price₩176,000
Creta Skirt in embroidered blend cotton fabric in macadamia color, featuring an elastic waistband.
Creta Skirt Sale price₩39,500 Regular price₩158,000
Milos Boy Shirt in 100% Tencel striped fabric, long sleeves, Mandarin collar, and chest pocket with TNS logo detail matching the stripe color. Spring Summer Collection. The New Society.
Milos Shirt Sale price₩39,500 Regular price₩158,000
Arkoi Shirt in 100% cotton with our map print and elastic waistband and adjustable drawstring. Spring Summer Collection. The New Society.
Arkoi Shirt Sale price₩35,000 Regular price₩140,000
Artemis Bermuda in 100% cotton twill, garment-dyed in forest colors. With an elastic waistband and adjustable drawstring and cargo pockets on the sides.
Artemis Bermuda Forest Sale price₩44,000 Regular price₩176,000
Arkoi Bermuda in 100% cotton with our map print and elastic waistband and adjustable drawstring. Spring Summer Collection. The New Society.
Arkoi Bermuda Sale price₩30,750 Regular price₩123,000
Bicolor striped short-sleeved knit sweater with delicate contrast lace collar detail. It features elastic ribbing at the hem and also elastic cuffs. It's a perfect garment to create a fun total look with the matching pants.
Marina Jumper Navy Sale price₩44,000 Regular price₩176,000
Swim Boy Kulkos Navy Print
Swim Boy Kulkos Navy Print Sale price₩30,750 Regular price₩123,000
Short-sleeved t-shirt with contrast detailing on the collar and sleeves and a playful lobster print on the front. Spring Summer Collection. The New Society.
Tirteo T-shirt Sale price₩63,000
Ribbed top with overlock finish at the hem and a playful contrast embroidery of a lobster on the chest.
Lipsi Top Hibiscus Sale price₩17,250 Regular price₩69,000
Isidora Blouse in hibiscus voile fabric with macadamia cot-pes embroidery. Square neckline, side ruffles, and puffed short sleeves.
Isidora Short Sale price₩35,000 Regular price₩140,000