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The SS25 Salty Water baby collection is inspired by the calm and sweetness of coastal life. Designed with soft, breathable fabrics and a warm, natural color palette, each piece ensures maximum comfort for little ones. Featuring delicate details and relaxed silhouettes, this collection is perfect for a baby’s first summer adventures. It strikes the perfect balance between style, functionality, and gentle comfort, ideal for sunny days and breezy summer nights.

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Spyros Baby Blouse in 100% cotton muslin fabric in our hibiscus color. TNS Kids embroidery to match. Spring Summer Collection. The New Society.
Spyros Baby Blouse Hibiscus Sale price₩73,000 KRW
Save 75%Smiley Baby T-shirt Stripes Hibiscus_Sampling
Smiley Baby T-shirt Stripes Hibiscus SmileyWorld® Sale priceFrom ₩17,000 KRW Regular price₩67,000 KRW
Save 74%Bicolor heart intarsia bloomer with ribbed waistband and cuffs. It has a matching top. Spring Summer Collection. The New Society.
Oia Baby Bloomer Sale priceFrom ₩19,000 KRW Regular price₩73,000 KRW
Save 75%Colorful crochet top, ideal for summer. It has a back opening with crochet buttons and curved pink trimmings on the armholes and hem. It comes with matching shorts to complete the look. Spring Summer Collection. The New Society.
Nikaia Baby Top Sale priceFrom ₩26,000 KRW Regular price₩103,000 KRW
Save 75%Colorful crochet shorts, ideal for summer. They have an elastic waistband and curved pink trimmings. They come with a matching top to complete the look. Spring Summer Collection. The New Society.
Nikaia Baby Short Sale priceFrom ₩26,000 KRW Regular price₩103,000 KRW
Save 74%Nicolette Baby Tee Jasmine Flowers Print
Nicolette Baby Tee Jasmine Flowers Print Sale priceFrom ₩15,000 KRW Regular price₩58,000 KRW
Save 74%Short-sleeved, drop-shoulder t-shirt with colorful logo on the front and shoulder opening with tone-on-tone snaps. Spring Summer Collection. The New Society.
Mykonos Baby T-shirt Grey Melange Sale priceFrom ₩15,000 KRW Regular price₩58,000 KRW
Save 75%Our classic branded sweatshirt with a colorful logo and ribbed collar, cuffs, and hem, featuring shoulder opening with tone-on-tone snaps. Spirng Summer Collecton. The New Society.
Mykonos Baby Sweatshirt Coconut Sale priceFrom ₩26,000 KRW Regular price₩103,000 KRW
Save 74%Terry fabric shirt with ribbed collar and shoulder opening with tone-on-tone snaps. It features brand embroidery on the chest in a matching tone. Perfect for pairing with the matching bloomer. Spring Summer Collection. The New Society.
Briseis Baby Tee Hibiscus Sale priceFrom ₩15,000 KRW Regular price₩58,000 KRW
Save 74%Hermione Baby Hat in 100% white cotton baize fabric with flower embroidery and adjustable with a bow. Spring Summer Collection. The New Society.
Hermione Baby Hat Sale priceFrom ₩19,000 KRW Regular price₩73,000 KRW
Save 74%Andreas Baby hat in Liberty fabric with adjustable bows. Perfect to complete the Andreas Liberty look. Spring Summer Collection. The New Society.
Andreas Baby Hat Sale priceFrom ₩19,000 KRW Regular price₩73,000 KRW
Save 74%Knit baby hat with structure and flower details. It has two ties of the same yarn to tie. Spring Summer Collection. The New Society.
Canea Baby Hat Sale priceFrom ₩19,000 KRW Regular price₩73,000 KRW

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