On Wednesday, April 9th, we hosted our SS25 Press Day at the bright and beautiful@fugaz_sangregoriospace here in Madrid. It was an afternoon crafted with care, where together with our communications agency @agency_atm, we invited fashion editors, stylists, and content creators to preview our new season and immerse themselves in the spirit behind the collection.
Throughout the event, we shared a delicious aperitif created by @gabfoods, whose honest, colorful, and wholesome approach to food felt perfectly aligned with the essence of the collection. Every plate and drink was a celebration of fresh, vibrant living.
SS25 is a love letter to the Mediterranean: to summer light, natural textures, and soft silhouettes that invite freedom of movement. We wanted our guests not only to see the pieces but to feel the atmosphere that inspired them through a curated, intimate setting filled with thoughtful touches.
A highlight of the day was the presence of @cammomille_creations, who joined us to embroider live, creating custom gifts for our guests. Each piece was inspired by details from the collection floral motifs, ocean waves, Mediterranean elements turning every embroidered item into a personal, tactile memory.
Thank you to everyone who joined us and spent time discovering what we’ve been working on with so much love. These are the kinds of moments we cherish: where fashion, art, and community come together in a natural and meaningful way.
This was our SS25 Press Day an intimate, sunlit celebration of what’s here and what’s coming next.
