SS26 — The New Society Sweet: Moments from the Film     These images are still frames taken from the SS26 campaign film, capturing intimate moments of children in motion. SWEET is a return to softness to presence and what truly matters. Rooted in love, simplicity, and quiet beauty, it celebrates the strength found in sensitivity and the power of what whispers rather than shouts. Seen through children’s wonder, SWEET is pure emotion, pure love. To bring this feeling to life, we chose to collaborate with Burnt Fen Flowers, nestled deep in the breathtaking Norfolk Broads — an ever-growing five-acre flower farm where nature feels both wild and tender. Behind the camera and the artwork was Agathe Berjaut, whose sensitive, instinctive eye captured the day exactly as it unfolded. A gentle celebration of family, nature, and the quiet poetry found in real moments shared.

This Sunday the 18th, our registered customers will enjoy exclusive early access to the new Kids collection. An invitation to be the first to discover the most special pieces and choose at your own pace before anyone else.

If you’re not registered yet, now is the perfect time to do so and not miss out on this unique experience!

We are looking forward to this new chapter SS26 one that feels closer, slower, and deeply human. A season guided by connection rather than performance, by presence rather than noise. At its heart is the joy of children their laughter, their movement, their unfiltered way of experiencing the world. SS26 celebrates shared moments, muddy hands, sudden laughter, and the simple happiness of being together. It is a reminder that joy is instinctive, connection is natural, and the most meaningful beauty lives in real, lived moments.

We would like to thank everyone who made this project possible.

Estefanía Grandío, Agathe Berjaut, Marianne Krauss, Oliver Mol, Julia Lladó, Tami Capello, Alfie and his wonderful team at Burnt Fen Flowers, and the entire The New Society team thank you for your talent, dedication, and generosity.

And to our little heroes Amina, Iris, Paisley, Hunter, and Ivor — thank you for bringing so much magic, joy, and light to this story.

With Love The New Society