The sea inspires us once again. On January 21st, we present our new collection—an ode to purity and happiness, reflected in comfortable pieces that embody the essence of The New Society.
For girls, a palette of sorbet tones—pink, yellow, and turquoise—blends with denim blue and vibrant red accents. For boys, navy blue, cobalt, and aquamarine combine with sunny yellow and washed cotton and denim fabrics.
Prints reinvent our classics: florals and bandanas join tropical hibiscus and new marine-inspired motifs like seahorses, lobsters, and island maps. We also continue our collaboration with Smiley World, while tie-dye patterns evoke the serenity of the ocean.
Stripes and new jacquards elevate the collection, crafted almost entirely from cotton in Portugal. This year, we photographed looks with 6-year-old children and 12-year-old teens, highlighting our brand-new exclusive teen capsule.
Discover the pieces that will define the season and make the younger generation feel part of The New Society.
Our Woman SS25 collection captures the perfect transition from city life to summer, with versatile pieces that transport us to days by the sea.
The palette starts with timeless neutrals—caviar, macadamia, white, and stone—gradually evolving into deep blues, airy stripes, and a bold sunset-inspired "Chilli" red. Bohemian prints, handcrafted crochet, and natural textures in linen, Tencel, and organic cotton embody The New Society’s effortless spirit.
Sleek yet flowing silhouettes define the collection, with airy dresses, soft knits, and relaxed cuts designed to move with the breeze. Pinks and aquas bring a romantic, carefree touch, mirroring the shimmer of saltwater.
SS25 ‘Salty Water’ is an ode to relaxed elegance and the freedom of summer. Stay tuned for January 21st!
