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Save 75%Seersucker cotton bloomer featuring a lovely floral print, elasticated waistband and leg openings, and finished with delicate ruffles for a soft, charming look.
Verbena Baby Bloomer Verbena Print Sale priceFrom ¥2,700 JPY Regular price¥10,700 JPY
Save 75%A sweet baby dress crafted in soft, lightweight cotton, featuring our delicate Verbena floral print. Designed with a flared silhouette and adjustable tie straps for a comfortable and charming fit.
Verbena Baby Dress Verbena Print Sale price¥4,900 JPY Regular price¥19,400 JPY
Save 74%TNS Rib Baby Tee Verbena Print
TNS Rib Baby Tee Verbena Print Sale priceFrom ¥2,200 JPY Regular price¥8,500 JPY
Save 74%Soft rib cotton shorts featuring a colorful flower print and a baby overlock finish.
Tns Rib Baby Short Verbena Print Sale priceFrom ¥2,200 JPY Regular price¥8,500 JPY
Save 75%Two piece long sleeve swimsuit featuring a beautiful floral print, a back cutout, and a tie closure for a secure and stylish fit.
Verbena Baby Swimsuit Verbena Print Sale priceFrom ¥3,800 JPY Regular price¥15,100 JPY
Save 75%Baby denim romper crafted from 100% BCI cotton with a beautiful floral print.
Lily Baby Romper Verbena Print Sale priceFrom ¥4,900 JPY Regular price¥19,400 JPY
Save 74%T-shirt in soft cotton elastane jersey featuring a comfortable, smooth finish and a fun, colourful bra
Wisteria Baby T-Shirt Pure Cloud Sale priceFrom ¥2,200 JPY Regular price¥8,500 JPY
Save 75%Malva Baby Romper Flower Embroidery Natural Denim
Malva Baby Romper Flower Embroidery Natural Denim Sale priceFrom ¥4,900 JPY Regular price¥19,400 JPY
Save 74%Baby jumper crafted from 100% organic cotton in our classic lightweight knit, perfect for summer
Canela Baby Bloomer Tulip Red Multicolor Stripes Sale priceFrom ¥3,300 JPY Regular price¥12,900 JPY
Save 75%Amapola Baby Jacket Amapola Print
Amapola Baby Jacket Amapola Print Sale priceFrom ¥6,900 JPY Regular price¥27,300 JPY
Save 75%Cable knit romper featuring charming ruffle details on the straps and branded embroidery on the front.
Bluebell Baby Romper Ecru Sale priceFrom ¥4,700 JPY Regular price¥18,600 JPY
Save 75%Crafted from soft cotton fabric, this romper features fine, delicate embroidery details on the front and hem.
Narcise Baby Romper Ecru Sale priceFrom ¥4,900 JPY Regular price¥19,400 JPY
Save 75%Crafted from soft cotton fabric, this romper features fine, delicate embroidery details on the front and hem.
Rompi Baby Cardigan Ecru Sale priceFrom ¥5,400 JPY Regular price¥21,600 JPY
Save 74%Soft jersey tee featuring a delicate openwork design that adds a special touch.
Romero Baby Tee Ecru Sale priceFrom ¥2,500 JPY Regular price¥9,800 JPY
Save 74%Soft cotton jersey leggings featuring a delicate openwork design, an elastic waistband for everyday comfort, and a small floral brand embroidery on the front for a subtle, special touch.
Romero Baby Legging Ecru Sale priceFrom ¥2,500 JPY Regular price¥9,800 JPY
Save 75%Fine cotton knit cardigan featuring playful contrasting red hearts, contrasting rib trims, and a delicate mother of pearl button closure for a charming, stylish look.
Maqui Baby Cardigan Hearts Jacquard Sale priceFrom ¥5,400 JPY Regular price¥21,600 JPY
Save 75%Fine cotton knit romper featuring playful heart jacquard, buttoned side slits with mother of pearl buttons, a contrasting ruffle hem, and adjustable crossed straps at the back for a cute, comfortable fit.
Maqui Baby Romper Hearts Jacquard Sale priceFrom ¥4,400 JPY Regular price¥17,300 JPY
Save 75%A soft cotton baby bodysuit featuring a delicate all-over heart print and a subtle logo detail on the front.
Petunia Baby Romper Hearts Pure Cloud Sale priceFrom ¥3,800 JPY Regular price¥15,100 JPY
Save 75%Short sleeve shirt in soft cotton featuring a unique multicolor map print and a front button closure with wooden buttons.
Clove Baby Shirt Clove Print Sale priceFrom ¥3,800 JPY Regular price¥15,100 JPY
Save 75%Soft and lightweight cotton bermuda shorts featuring a vibrant multicolor map print and an adjustable drawstring waistband for a comfortable, flexible fit.
Clove Baby Bermuda Clove Print Sale priceFrom ¥2,700 JPY Regular price¥10,700 JPY
Save 74%Nardo Baby Tee Pure Cloud
Nardo Baby Tee Pure Cloud Sale priceFrom ¥2,000 JPY Regular price¥7,700 JPY
Save 74%Nardo Baby Panty Pure Cloud
Nardo Baby Panty Pure Cloud Sale priceFrom ¥2,000 JPY Regular price¥7,700 JPY
Save 75%Baby romper crafted from beautiful embroidered cotton with a smocked bodice and ruffled hem.
Sakura Baby Romper Pure Cloud Sale priceFrom ¥4,400 JPY Regular price¥17,300 JPY
Save 75%Baby denim romper crafted from 100% cotton with delicate, playful all-over heart embroidery.
Lys Baby Romper Hearts Light Denim Sale priceFrom ¥4,900 JPY Regular price¥19,400 JPY
Save 75%Baby jumper from one of our bestselling sets, crafted in fine cotton knit
Pinpilin Baby Bloomer Pink Lavander Bow Sale priceFrom ¥2,700 JPY Regular price¥10,700 JPY
Save 75%Baby jumper from one of our bestselling sets, crafted in fine cotton knit
Pinpilin Baby Jumper Pink Lavander Bow Sale priceFrom ¥3,800 JPY Regular price¥15,100 JPY
Save 75%Baby romper crafted from 100% cotton denim.
Tulip Baby Romper Blue Denim Sale priceFrom ¥4,400 JPY Regular price¥17,300 JPY
Save 75%Sweatshirt in soft cotton elastane fabric featuring a fun, colourful branded print in a quilted technique.
Wisteria Baby Sweatshirt Pure Cloud Sale priceFrom ¥4,400 JPY Regular price¥17,300 JPY
Save 75%Soft cotton elastane terry sweatshirt featuring a contrasting SmileyWorld® print on the front and a tone on tone shoulder opening with snaps for easy wear and a playful touch.
SmileyWorld® Baby Sweatshirt Smiley Pure Cloud Sale priceFrom ¥4,400 JPY Regular price¥17,300 JPY
Save 75%Soft cotton jersey T-shirt featuring a contrasting SmileyWorld® print on the front and a shoulder opening with snaps for easy dressing and a playful touch.
SmileyWorld® Baby T-Shirt Pure Cloud Sale priceFrom ¥2,700 JPY Regular price¥10,700 JPY
Save 75%Denim pants featuring a fun SmileyWorld® print and a comfortable elastic waistband for an easy, playful fit.
Smiley Denim Baby Pant Smiley Print Sale priceFrom ¥4,400 JPY Regular price¥17,300 JPY
Save 75%Playful baby romper crafted from fine, soft cotton-elastane fabric, featuring a colorful heart print. Designed with snap closures for easy dressing and a comfortable fit.
Anis Baby Romper Hearts Print Sale priceFrom ¥4,400 JPY Regular price¥17,300 JPY
Save 74%Smiley Baby Romper Soft Lemon
Smiley Baby Romper Soft Lemon Sale priceFrom ¥3,300 JPY Regular price¥12,900 JPY
Save 75%Baby jumper crafted from 100% organic cotton in our classic lightweight knit, perfect for summer.
Canela Baby Jumper Flamingo Pink Multicolor Stripes Sale priceFrom ¥4,400 JPY Regular price¥17,300 JPY
Save 75%Baby bucket hat crafted from soft cotton in a pretty, colorful seersucker check pattern.
Mallow Baby Hat Mallow Check Sale price¥2,700 JPY Regular price¥10,700 JPY
Save 75%Baby jumpsuit crafted from cotton seersucker fabric featuring a charming colorful check pattern.
Mallow Baby Jumpsuit Mallow Check Sale priceFrom ¥4,900 JPY Regular price¥19,400 JPY
Save 75%Delicate and soft, this 100% cotton baby blouse, made in Portugal, combines comfort and charming style.
Orchid Baby Blouse Petal Pink Sale price¥4,900 JPY Regular price¥19,400 JPY
Save 75%Baby striped cotton knit featuring fresh, summery colors and a charming embroidered logo detail on the chest
Celosia Baby Jumper Pink Lavander Stripes Sale priceFrom ¥4,400 JPY Regular price¥17,300 JPY
Save 74%A classic cotton T-shirt crafted in soft, lightweight jersey for everyday comfort. Designed with a relaxed fit and a ribbed crew neck for a clean finish. Features “The New Society” logo print on the front, adding a bold and modern touch to a timeless essential.
Tns Logo Baby T-Shirt Pink Lavander Sale priceFrom ¥2,200 JPY Regular price¥8,500 JPY
Save 74%Nardo Baby Tee Petal Pink
Nardo Baby Tee Petal Pink Sale priceFrom ¥2,000 JPY Regular price¥7,700 JPY
Save 74%Nardo Baby Panty Petal Pink
Nardo Baby Panty Petal Pink Sale priceFrom ¥2,000 JPY Regular price¥7,700 JPY
Save 75%Baby romper crafted from soft 100% cotton, featuring a charming seal print.
Clavel Baby Romper Clavel Print Sale priceFrom ¥4,400 JPY Regular price¥17,300 JPY
Save 75%Sabina Baby Hat Sabina Print
Sabina Baby Hat Sabina Print Sale priceFrom ¥2,700 JPY Regular price¥10,700 JPY
Save 75%Baby romper crafted from 100% organic cotton with a charming floral print.
Sabina Baby Romper Sabina Print Sale priceFrom ¥4,400 JPY Regular price¥17,300 JPY
Save 74%Baby T-shirt from the new collection made from a delicate and soft ribbed fabric featuring a beautiful floral print.
Tns Rib Baby Tee Sabina Print Sale price¥2,200 JPY Regular price¥8,500 JPY
Save 74%Baby shorts from the new collection, crafted from soft ribbed fabric with the same beautiful floral print as the matching T-shirt.
Tns Rib Baby Short Sabina Print Sale priceFrom ¥2,200 JPY Regular price¥8,500 JPY
Save 74%Soft cotton gauze shorts featuring an elastic waistband for a comfortable fit. Perfect to pair with the matching shirt for a coordinated summer look.
Balsam Baby Shirt Iris Whisper Sale priceFrom ¥3,300 JPY Regular price¥12,900 JPY
Save 74%Short sleeve shirt in soft cotton gauze featuring a front button opening and a fun, charming branded embroidery on the chest, perfect for a light and playful summer look.
Balsam Baby Short Iris Whisper Sale priceFrom ¥2,200 JPY Regular price¥8,500 JPY
Save 75%Rompi Baby Bloomer Ecru
Rompi Baby Bloomer Ecru Sale priceFrom ¥2,700 JPY Regular price¥10,700 JPY

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