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Inspired by the serene beauty of coastal life, the SS25 Salty Water Collection captures the essence of summer with lightweight fabrics, fluid silhouettes, and earthy tones. Designed for modern women seeking effortless elegance, each piece reflects a balance between comfort and sophistication, perfect for sun-soaked days and breezy nights.

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Symi Woman Pant in 100% Tencel striped fabric. Woman Collewction The new societySymi Woman Pant in 100% Tencel striped fabric. Woman Collewction The new society
Symi Woman Blouse Powder Blue Sale price¥7,400 Regular price¥29,600
Symi Woman Pant in 100% Tencel striped fabric. Woman Collewction The new societySymi Woman Pant in 100% Tencel striped fabric. Woman Collewction The new society
Symi Woman Pant Sale price¥7,850 Regular price¥31,400
Eleni Woman Blouse in 100% cotton poplin with our Hyacinth print. Long-sleeved blouse with high-neck ruffle and tie. Spring Summer Collection. The New Society.Eleni Woman Blouse in 100% cotton poplin with our Hyacinth print. Long-sleeved blouse with high-neck ruffle and tie. Spirng Summer Collection. The New Society.
Eleni Woman Blouse Sale price¥6,000 Regular price¥24,000
Leros Woman Pant our bestseller in 100% cotton with our Hyacint print and fringe details on the sides matching the background. Spring Summer Collection. The New Society. Leros Woman Pant our bestseller in 100% cotton with our Hyacint print and fringe details on the sides matching the background. Spring Summer Collection. The New Society.
Leros Woman Pant Sale price¥7,400 Regular price¥29,600
Eleni Woman Dress, our bestseller now featuring our Hyacinth print in 100% cotton poplin fabric. V-neck, elasticized, puff sleeves, and midi length. Spring Summer Collection. The New Society.Eleni Woman Dress, our bestseller now featuring our Hyacinth print in 100% cotton poplin fabric. V-neck, elasticized, puff sleeves, and midi length. Spring Summer Collection. The New Society.
Eleni Woman Dress Sale price¥10,650 Regular price¥42,600
Romantic-style blouse with delicate embroidery details and puffed sleeves. It has a round neckline with lace detail and a tone-on-tone mother-of-pearl button opening.Romantic-style blouse with delicate embroidery details and puffed sleeves. It has a round neckline with lace detail and a tone-on-tone mother-of-pearl button opening.
Nemea Woman Blouse White Sale price¥8,775 Regular price¥35,100
Pireo Woman ShortPireo Woman Short in 100% lyocell, with elastic waistbands, ruffle detail at the top, and details on the back pockets featuring our woman embroidery.
Pireo Woman Short Sale price¥6,000 Regular price¥24,000
Short-sleeved crochet sweater with colorful stripes and ribbed hem. It comes with shorts and a bucket hat to create a total look.Short-sleeved crochet sweater with colorful stripes and ribbed hem. It comes with shorts and a bucket hat to create a total look.
Serifos Woman Short Sale price¥6,000 Regular price¥24,000
Hera Woman Short Dress in 100% linen, available in three colors: caviar, macadamia, and palm. Square neckline, straps with fasteners, and a short skirt with volume. Spring Summer Collection. The New Society. Hera Woman Short Dress in 100% linen, available in three colors: caviar, macadamia, and palm. Square neckline, straps with fasteners, and a short skirt with volume. Spring Summer Collection. The New Society.
Hera Woman Short Dress Palm Sale price¥8,775 Regular price¥35,100
Micenas Woman Shirt in 100% lyocell, with a shirt collar and two front pockets.Micenas Woman Pant Mid Blue Denim
Micenas Woman Pant Mid Blue Denim Sale price¥29,700
Long women's tunic with long sleeves. The attention of this garment is focused on the knit structure.Long women's tunic with long sleeves. The attention of this garment is focused on the knit structure.
Terseo Woman Tunic Sale price¥8,775 Regular price¥35,100
Jacquard woven blouse in a lovely chili color with smocking on the body and ruffles at the waist and shoulders.Jacquard woven blouse in a lovely chili color with smocking on the body and ruffles at the waist and shoulders.
Katerina Woman Blouse Sale price¥7,400 Regular price¥29,600
Long jacquard-woven dress in a lovely chili color with smocking on the bodice and ruffles on the shoulders. Spring Summer Collection. The New Society.Long jacquard-woven dress in a lovely chili color with smocking on the bodice and ruffles on the shoulders. Spring Summer Collection. The New Society.
Katerina Woman Dress Sale price¥11,575 Regular price¥46,300
Lassi Woman Pant in fabric blend of 56% organic cotton, 31% lyocell, and 13% linen. Straight-leg pants in our macadamia color. Spring Summer Collection. The New Society. Lassi Woman Pant in fabric blend of 56% organic cotton, 31% lyocell, and 13% linen. Straight-leg pants in our macadamia color. Spring Summer Collection. The New Society.
Lassi Woman Pant Linen Vigore Sale price¥7,850 Regular price¥31,400
Tricolor crochet pants with curved finishes and elastic waistband. This is a perfect garment to pair with matching cardigan. Spring Summer Collection. The New Society.Tricolor crochet pants with curved finishes and elastic waistband. This is a perfect garment to pair with matching cardigan. Spring Summer Collection. The New Society.
Areti Woman Pant Sale price¥8,775 Regular price¥35,100
Hera Woman Dress 3 in 100% linen, available in two colors: caviar and macadamia. V-neck with elastic band, puffed sleeves, and an elastic waistband to generate volume in the skirt. Spring Summer Collection. The New Society. Hera Woman Dress 3 in 100% linen, available in two colors: caviar and macadamia. V-neck with elastic band, puffed sleeves, and an elastic waistband to generate volume in the skirt. Spring Summer Collection. The New Society.
Hera Woman Dress 3 Macadamia Sale price¥42,600
A complete outfit from The New Society's Spring Summer Collection, featuring the Atenea Woman Blouse in embroidered macadamia-colored cotton blend fabric, with gathered sleeves, a V-neckline, and a front closure tied with two bows. Paired with a matching top and pants in the same macadamia tone, creating a cohesive, elegant, and airy look perfect for warmer seasons.A complete outfit from The New Society's Spring Summer Collection, featuring the Atenea Woman Blouse in embroidered macadamia-colored cotton blend fabric, with gathered sleeves, a V-neckline, and a front closure tied with two bows. Paired with a matching top and pants in the same macadamia tone, creating a cohesive, elegant, and airy look perfect for warmer seasons.
Atenea Woman Pant Sale price¥8,775 Regular price¥35,100
Long sleeve jumper entirely made with a beatiful crochet detailing. Spring Summer Collection. The New Society. Calipso Woman Jumper
Calipso Woman Jumper Sale price¥7,850 Regular price¥31,400
Chios Woman Top in denim fabric 100% cotton, halter neck top with bust darts and a fitted waist, with a side zipper. Spring Summer Collection. The New Society. Chios Woman Top in denim fabric 100% cotton, halter neck top with bust darts and a fitted waist, with a side zipper. Spring Summer Collection. The New Society.
Chios Woman Top Sale price¥6,000 Regular price¥24,000
Short-sleeved polo entirely made of crochet. Spring Summer Collection. The New Society.Short-sleeved polo entirely made of crochet. Spring Summer Collection. The New Society.
Calipso Woman Polo Sale price¥6,925 Regular price¥27,700
Woman Belt BeigeFlowy rayon/linen pant. An elegant and versatile garment that comes with a matching blazer to complete the look. Woman Spring Summer The New Society.
Woman Belt Beige Sale price¥2,750 Regular price¥11,000
Crochet skirt with inner lining and side slit with invisible zipper. Perfect for creating a coordinated look with the matching top. Spring Summer Collection. The New Society.Crochet skirt with inner lining and side slit with invisible zipper. Perfect for creating a coordinated look with the matching top. Spring Summer Collection. The New Society.
Narciso Woman Blouse Sale price¥8,775 Regular price¥35,100
Crochet skirt with inner lining and side slit with invisible zipper. Perfect for creating a coordinated look with the matching top. Spring Summer Collection. The New Society. Crochet skirt with inner lining and side slit with invisible zipper. Perfect for creating a coordinated look with the matching top. Spring Summer Collection. The New Society.
Narciso Woman Skirt Sale price¥7,850 Regular price¥31,400
Rayon/linen top with side gathering and opening at the hem. It has thin straps of the same fabric that tie around the neck. It features an invisible zipper opening on one side.Rayon/linen top with side gathering and opening at the hem. It has thin straps of the same fabric that tie around the neck. It features an invisible zipper opening on one side.
Eros Woman Top Caviar Sale price¥6,000 Regular price¥24,000
Shorts with curved machine finishes, elastic waistband, side pockets, and ruffled effect at the waist. The New Society. Spring SummerShorts with curved machine finishes, elastic waistband, side pockets, and ruffled effect at the waist. The New Society. Woman Collection
Eros Woman Short Stone Sale price¥6,925 Regular price¥27,700
Polo-style striped shirt with patch pockets on the front. It has matching pants, perfect for a comfortable and versatile look.Polo-style striped shirt with patch pockets on the front. It has matching pants, perfect for a comfortable and versatile look.
Pergamo Woman Shirt Sale price¥7,850 Regular price¥31,400
Fitted ribbed t-shirt with logo in tone on the back. Flowy rayon/linen pant. An elegant and versatile garment that comes with a matching blazer to complete the look. Woman Spring Summer The New Society.
Orfeo Woman Top Caviar Sale price¥3,675 Regular price¥14,700
Woman Belt Black
Woman Belt Black Sale price¥700 Regular price¥2,800
Hera Woman Blouse in 100% linen available in three colors: caviar, macadamia, and olive, designed to match with the pant and coat. Features a V-neck, puffed short sleeves, and an adjustable side tie. Spring Summer Collection. The New Society. Hera Woman Blouse in 100% linen available in three colors: caviar, macadamia, and olive, designed to match with the pant and coat. Features a V-neck, puffed short sleeves, and an adjustable side tie. Spring Summer Collection. The New Society.
Hera Woman Blouse Caviar Sale price¥6,000 Regular price¥24,000
Crochet top with open back and closure with fabric ties at the back.Crochet top with open back and closure with fabric ties at the back.
Olimpia Woman Top Sale price¥6,925 Regular price¥27,700
Hera Woman Pant in 100% linen, available in three colors: caviar, macadamia, and olive, to complete the total look with blouse and coat. Straight-leg pants with elastic waistband and side pockets.Hera Woman Pant in 100% linen, available in three colors: caviar, macadamia, and olive, to complete the total look with blouse and coat. Straight-leg pants with elastic waistband and side pockets.
Hera Woman Pant Caviar Sale price¥7,400 Regular price¥29,600
Hera Woman Dress 3 in 100% linen, available in two colors: caviar and macadamia. V-neck with elastic band, puffed sleeves, and an elastic waistband to generate volume in the skirt. Spring Summer Collection. The New Society. Hera Woman Dress 3 in 100% linen, available in two colors: caviar and macadamia. V-neck with elastic band, puffed sleeves, and an elastic waistband to generate volume in the skirt. Spring Summer Collection. The New Society.
Hera Woman Dress 3 Caviar Sale price¥11,575 Regular price¥46,300
Chios Woman Cargo Pant our winter bestseller, now in 100% Tencel fabric. Pants with an elastic waistband and cargo pockets. Spring Summer Collection. The New Society.Chios Woman Cargo Pant our winter bestseller, now in 100% Tencel fabric. Pants with an elastic waistband and cargo pockets. Spring Summer Collection. The New Society.
Chios Woman Cargo Pant Sale price¥8,775 Regular price¥35,100
This polo-style shirt is adorned with delicate tone-on-tone embroidery, adding a subtle yet refined touch to the classic design. This polo-style shirt is adorned with delicate tone-on-tone embroidery, adding a subtle yet refined touch to the classic design. The intricate details elevate the traditional polo, making it a perfect blend of casual sophistication. Ideal for creating a polished yet relaxed look.
Samos Woman Shirt Sale price¥8,775 Regular price¥35,100
Shorts with delicate all-over embroidery. They feature branded buttons and patch pockets on the back. This polo-style shirt is adorned with delicate tone-on-tone embroidery, adding a subtle yet refined touch to the classic design.
Samos Woman Short Sale price¥6,925 Regular price¥27,700
T-shirt with raised brand embroidery on the chest. Spring Summer collection. The New Society. T-shirt with raised brand embroidery on the chest. Spring Summer collection. The New Society.
Nea Woman T-shirt Sale price¥3,675 Regular price¥14,700
Nemesis Woman Dress in 100% cotton embroidered poplin. It features a V-neck, long billowy sleeves, and a fitted waist. It closes at the front with buttons covered in the same fabric.Nemesis Woman Dress in 100% cotton embroidered poplin. It features a V-neck, long billowy sleeves, and a fitted waist. It closes at the front with buttons covered in the same fabric.
Nemesis Woman Dress Sale price¥10,650 Regular price¥42,600
Melina Woman DressMelina Woman Dress
Melina Woman Dress Sale price¥10,650 Regular price¥42,600
Hera Woman Palazzo in 100% linen, available in three colors: navy, hibiscus, and palm. Perfect for the total look with the top. Straight-leg pants with elastic waistband and adjustable fabric drawstring. The New Society. Spring Summer Woman CollectionHera Woman Palazzo in 100% linen, available in three colors: navy, hibiscus, and palm. Perfect for the total look with the top. Straight-leg pants with elastic waistband and adjustable fabric drawstring.
Hera Woman Palazzo Hibiscus Sale price¥7,400 Regular price¥29,600
Oversized style 100% linen t-shirt.Oversized style 100% linen t-shirt.
Lyra Woman T-shirt Hibiscus Sale price¥13,500
Sweater with an original textured knit that makes it a special garment. It features ribbing on the neckline, cuffs, and hem, and has a dropped shoulder sleeve design.Sweater with an original textured knit that makes it a special garment. It features ribbing on the neckline, cuffs, and hem, and has a dropped shoulder sleeve design.
Sifnos Woman Jumper Hibiscus Sale price¥8,775 Regular price¥35,100
Blouse with jacquard fabric and lace details. It features ruffles on the sleeves and an opening at the back with mother-of-pearl button. Spring Summer Collection. The New Society.Blouse with jacquard fabric and lace details. It features ruffles on the sleeves and an opening at the back with mother-of-pearl button. Spring Summer Collection. The New Society.
Corfu Woman Blouse Sale price¥7,850 Regular price¥31,400