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The SS25 Salty Water baby collection is inspired by the calm and sweetness of coastal life. Designed with soft, breathable fabrics and a warm, natural color palette, each piece ensures maximum comfort for little ones. Featuring delicate details and relaxed silhouettes, this collection is perfect for a baby’s first summer adventures. It strikes the perfect balance between style, functionality, and gentle comfort, ideal for sunny days and breezy summer nights.

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Greneva Baby RomperGreneva Baby Romper
Greneva Baby Romper Sale price¥3,950 Regular price¥15,800
Short-sleeved ribbed t-shirt with multicolor floral print and baby overlock finishes on the collar, cuffs, and hem. It comes with matching leggings. Sprin Summer Collection. The New Society. Short-sleeved ribbed t-shirt with multicolor floral print and baby overlock finishes on the collar, cuffs, and hem. It comes with matching leggings. Sprin Summer Collection. The New Society.
Nicolette Baby Tee Anemone Print Sale price¥1,725 Regular price¥6,900
Spyros Baby Blouse in 100% cotton muslin fabric in our hibiscus color. TNS Kids embroidery to match. Spring Summer Collection. The New Society. Spyros Baby Blouse in 100% cotton muslin fabric in our hibiscus color. TNS Kids embroidery to match. Spring Summer Collection. The New Society.
Spyros Baby Blouse Hibiscus Sale price¥2,175 Regular price¥8,700
Smiley Baby T-shirt Stripes Hibiscus SmileyWorld®Smiley Baby T-shirt Stripes Hibiscus SmileyWorld®
Smiley Baby T-shirt Stripes Hibiscus SmileyWorld® Sale price¥2,000 Regular price¥8,000
Spyros Baby Blouse in 100% cotton muslin fabric in our coconut color. TNS Kids embroidery to match. Spring Summer Collection. The New Society. Spyros Baby Blouse in 100% cotton muslin fabric in our coconut color. TNS Kids embroidery to match. Spring Summer Collection. The New Society.
Spyros Baby Blouse Coconut Sale price¥2,175 Regular price¥8,700
Short-sleeved SMILEY WORLD t-shirt with snaps in tone on shoulder with a colorful print on the front and a patch in matching colors on the sleeve. Spring Summer Collection. The New Society. Short-sleeved SMILEY WORLD t-shirt with snaps in tone on shoulder with a colorful print on the front and a patch in matching colors on the sleeve. Spring Summer Collection. The New Society.
Smiley Baby T-shirt Salty Water SmileyWorld® Sale price¥2,000 Regular price¥8,000
SMILEYWORLD sweatshirt with a colorful print on the front and a patch in the same colors on the sleeve. It has snaps in tone on shoulder Spring Summer Collection. The New Scoiety.SMILEYWORLD sweatshirt with a colorful print on the front and a patch in the same colors on the sleeve. It has snaps in tone on shoulder Spring Summer Collection. The New Scoiety.
Smiley Baby Sweater Salty Water SmileyWorld® Sale price¥3,325 Regular price¥13,300
Bicolor heart intarsia bloomer with ribbed waistband and cuffs. It has a matching top. Spring Summer Collection. The New Society. Bicolor heart intarsia bloomer with ribbed waistband and cuffs. It has a matching top. Spring Summer Collection. The New Society.
Oia Baby Bloomer Sale price¥2,175 Regular price¥8,700
Colorful crochet top, ideal for summer. It has a back opening with crochet buttons and curved pink trimmings on the armholes and hem. It comes with matching shorts to complete the look. Spring Summer Collection. The New Society.Colorful crochet top, ideal for summer. It has a back opening with crochet buttons and curved pink trimmings on the armholes and hem. It comes with matching shorts to complete the look. Spring Summer Collection. The New Society.
Nikaia Baby Top Sale price¥3,050 Regular price¥12,200
Colorful crochet shorts, ideal for summer. They have an elastic waistband and curved pink trimmings. They come with a matching top to complete the look. Spring Summer Collection. The New Society.Colorful crochet shorts, ideal for summer. They have an elastic waistband and curved pink trimmings. They come with a matching top to complete the look.
Nikaia Baby Short Sale price¥3,050 Regular price¥12,200
Nikaia Baby SetNikaia Baby Set
Nikaia Baby Set Sale price¥6,100 Regular price¥24,400
Nicolette Baby Tee Jasmine Flowers PrintNicolette Baby Tee Jasmine Flowers Print
Nicolette Baby Tee Jasmine Flowers Print Sale price¥1,725 Regular price¥6,900
Short-sleeved, drop-shoulder t-shirt with colorful logo on the front and shoulder opening with tone-on-tone snaps. Spring Summer Collection. The New Society.Short-sleeved, drop-shoulder t-shirt with colorful logo on the front and shoulder opening with tone-on-tone snaps. Spring Summer Collection. The New Society.
Mykonos Baby T-shirt Grey Melange Sale price¥1,725 Regular price¥6,900
Short-sleeved, drop-shoulder t-shirt with colorful logo on the front and shoulder opening with tone-on-tone snaps. Spring Summer Collection. The New Society. Short-sleeved, drop-shoulder t-shirt with colorful logo on the front and shoulder opening with tone-on-tone snaps. Spring Summer Collection. The New Society.
Mykonos Baby T-shirt Coconut Sale price¥1,725 Regular price¥6,900
Our classic branded sweatshirt with a colorful logo and ribbed collar, cuffs, and hem, featuring shoulder opening with tone-on-tone snaps. Spirng Summer Collecton. The New Society.Our classic branded sweatshirt with a colorful logo and ribbed collar, cuffs, and hem, featuring shoulder opening with tone-on-tone snaps. Spirng Summer Collecton. The New Society.
Mykonos Baby Sweatshirt Coconut Sale price¥3,050 Regular price¥12,200
Terry fabric shirt with ribbed collar and shoulder opening with tone-on-tone snaps. It features brand embroidery on the chest in a matching tone. Perfect for pairing with the matching bloomer. Spring Summer Collection. The New Society.Terry fabric shirt with ribbed collar and shoulder opening with tone-on-tone snaps. It features brand embroidery on the chest in a matching tone. Perfect for pairing with the matching bloomer. Spring Summer Collection. The New Society.
Briseis Baby Tee Hibiscus Sale price¥1,725 Regular price¥6,900
Isidora Baby Romper in hibiscus voile fabric with macadamia cot-pes embroidery. Square neckline, side ruffles, puffed short sleeves, and elastic with ruffle detail at the legs. Spring Summer Collection. The New Society.Isidora Baby Romper in hibiscus voile fabric with macadamia cot-pes embroidery. Square neckline, side ruffles, puffed short sleeves, and elastic with ruffle detail at the legs. Spring Summer Collection. The New Society.
Isidora Baby Romper Sale price¥3,500 Regular price¥14,000
Chara Baby Romper in 100% cotton fabric, with elastic waistband and shoulder straps. Spring Summer Collection.Chara Baby Romper in 100% cotton fabric, with elastic waistband and shoulder straps. Spring Summer Collection.
Chara Baby Romper Sale price¥3,050 Regular price¥12,200
Hermione Baby Romper in 100% white cotton baize fabric with flower embroidery. Romper with gathered neckline and powder blue embroidery, ruffles with embroidery, and elastic waistband. Spring Summer Collection. The New Society.Hermione Baby Romper in 100% white cotton baize fabric with flower embroidery. Romper with gathered neckline and powder blue embroidery, ruffles with embroidery, and elastic waistband. Spring Summer Collection. The New Society.
Hermione Baby Romper Sale price¥6,080 Regular price¥15,200
Hermione Baby Hat in 100% white cotton baize fabric with flower embroidery and adjustable with a bow. Spring Summer Collection. The New Society. Hermione Baby Hat in 100% white cotton baize fabric with flower embroidery and adjustable with a bow. Spring Summer Collection. The New Society.
Hermione Baby Hat Sale price¥2,175 Regular price¥8,700
Canea Baby BloomerCanea Baby Bloomer
Canea Baby Bloomer Sale price¥3,360 Regular price¥8,400
Andreas Baby hat in Liberty fabric with adjustable bows. Perfect to complete the Andreas Liberty look. Spring Summer Collection. The New Society. Andreas Baby hat in Liberty fabric with adjustable bows. Perfect to complete the Andreas Liberty look. Spring Summer Collection. The New Society.
Andreas Baby Hat Sale price¥2,175 Regular price¥8,700
Arkoi Baby ShirtArkoi Baby Shirt
Arkoi Baby Shirt Sale price¥2,625 Regular price¥10,500
Kythira Bloomer in 100% cotton striped fabric. Spring Summer Collection. The New Society.Kythira Bloomer in 100% cotton striped fabric. Spring Summer Collection. The New Society.
Kythira Baby Bloomer Sale price¥1,725 Regular price¥6,900