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One of our best-selling dress styles, made from high-quality cambric fabric with a smocked bodice and V-neckline. Available in two colors.
Luly Woman Dress Plum Fantasy_Sampling Sale price¥17,400 JPY
Wool sweater with a beautiful jacquard contrast detail on the front, back, and sleeves.
Luna Teen Jumper Eclipse Noir_Sampling Sale price¥7,700 JPY
Wool sweater with a beautiful jacquard contrast detail on the front, back, and sleeves.
Luna Teen Jumper Moonlight Vigore_Sampling Sale price¥7,700 JPY
Wool sweater with a beautiful jacquard contrast detail on the front, back, and sleeves.
Luna Woman Jumper Eclipse Noir_Sampling Sale price¥10,800 JPY
Linen and viscose blazer made in our workshops in Spain.
Luz Woman Blazer Ecru Sale price¥77,000 JPY
Linen and viscose blazer made in our workshops in Spain. Features a front opening with a notched collar, tone - on-tone button closure, and two front pockets.
Luz Woman Blazer Summer Midnight Sale price¥77,000 JPY
Luz Woman Pant Ecru
Luz Woman Pant Ecru Sale price¥53,900 JPY
Luz Woman Pant Summer Midnight
Luz Woman Pant Summer Midnight Sale price¥53,900 JPY
Baby denim romper crafted from 100% cotton with delicate, playful all-over heart embroidery.
Lys Baby Romper Hearts Light Denim Sale price¥19,600 JPY
Lys Hat Hearts Light Denim
Lys Hat Hearts Light Denim Sale price¥14,300 JPY
Denim shorts crafted in soft cotton with pretty all over heart embroidery, adding a playful and delicate touch.
Lys Short Hearts Light Denim Sale price¥20,900 JPY
Maca Sweatshirt Mimosa Yellow
Maca Sweatshirt Mimosa Yellow Sale price¥15,200 JPY
Keep your little one warm and stylish with this vibrant red The New Society sweatshirt. Designed for everyday wear, this kids’ sweatshirt combines a modern design with a soft, comfortable fabric, ensuring all-day comfort.
Maca Sweatshirt Tulip Red Sale price¥15,200 JPY
Soft 100% cotton jersey t-shirt in a pretty summer color, featuring a contrasting front print. Perfectly paired with the matching sweatshirt.
Maca T-Shirt Mimosa Yellow Sale price¥9,900 JPY
Maca T-Shirt Tulip Red
Maca T-Shirt Tulip Red Sale price¥9,900 JPY
One of our classic double gauze blouse patterns, featuring contrasting embroidery detail at the front. It has a back opening with buttons and comes with matching pants to create a complete look.
Maitea Baby Blouse Dream Blush_Sampling Sale price¥2,200 JPY
One of our classic double gauze blouse patterns, featuring contrasting embroidery detail at the front. It has a back opening with buttons and comes with matching pants to create a complete look.
Maitea Baby Blouse Infinite Navy_Sampling Sale price¥2,200 JPY
One of our classic double gauze blouse patterns, featuring contrasting embroidery detail at the front. It has a back opening with buttons and comes with matching pants to create a complete look.
Maitea Baby Blouse Moonlight White_Sampling Sale price¥2,200 JPY
Double gauze pants with an elastic waistband and hem finished with small smock and ruffles.
Maitea Baby Blouse Plum Fantasy_Sampling Sale price¥2,900 JPY
Double gauze pants with an elastic waistband and hem finished with small smock and ruffles.
Maitea Baby Pant Dream Blush_Sampling Sale price¥2,900 JPY
Double gauze pants with an elastic waistband and hem finished with small smock and ruffles.
Maitea Baby Pant Infinite Navy_Sampling Sale price¥2,900 JPY
Double gauze pants with an elastic waistband and hem finished with small smock and ruffles.
Maitea Baby Pant Moonlight White_Sampling Sale price¥2,900 JPY
Double gauze pants with an elastic waistband and hem finished with small smock and ruffles.
Maitea Baby Pant Plum Fantasy_Sampling Sale price¥2,900 JPY
Save 75%One of our classic double gauze blouse patterns, featuring contrasting embroidery detail at the front.
Maitea Blouse Dream Blush Sale priceFrom ¥3,800 JPY Regular price¥15,200 JPY
One of our classic double gauze blouse patterns, featuring contrasting embroidery detail at the front.
Maitea Blouse Dream Blush_Sampling Sale price¥3,600 JPY
Maitea Blouse Infinite Navy_Sampling
Maitea Blouse Infinite Navy_Sampling Sale price¥3,800 JPY
One of our signature double gauze blouse styles, featuring a contrasting embroidery detail at the front for a subtle yet elegant touch. Made from soft, breathable 100% cotton.
Maitea Blouse Moonlight White_Sampling Sale price¥3,300 JPY
Maitea Blouse Plum Fantasy_Sampling
Maitea Blouse Plum Fantasy_Sampling Sale price¥3,300 JPY
Baby bucket hat crafted from soft cotton in a pretty, colorful seersucker check pattern.
Mallow Baby Hat Mallow Check Sale price¥10,800 JPY
Baby jumpsuit crafted from cotton seersucker fabric featuring a charming colorful check pattern.
Mallow Baby Jumpsuit Mallow Check Sale price¥19,600 JPY
Cotton jumpsuit in lightweight seersucker fabric with a pretty colorful check pattern.
Mallow Jumpsuit Mallow Check Sale price¥20,900 JPY
Scrunchie made from soft seersucker fabric in colorful checks with an elasticated interior for a secure fit.
Mallow Scrunchie Mallow Check Sale price¥6,400 JPY
Our classic skirt pattern in cotton seersucker with multicolor checks, featuring smocking at the top for a comfortable fit and a double ruffle that adds movement and charm
Mallow Skirt Mallow Check Sale price¥20,900 JPY
Top in cotton seersucker with multicolor checks, featuring all over smocking that creates a comfortable and flattering fit
Mallow Top Mallow Check Sale price¥15,200 JPY
Kids’ quilted vest crafted from BCI cotton denim, featuring delicate and beautiful embroidery details on both the front and back.
Malva Short Flower Embroidery Natural Denim Sale price¥20,900 JPY
Kids’ quilted vest crafted from BCI cotton denim, featuring delicate and beautiful embroidery details on both the front and back.
Malva Waistcoat Flower Embroidery Natural Denim Sale price¥19,600 JPY
Fine cotton knit cardigan featuring playful contrasting red hearts, contrasting rib trims, and a delicate mother of pearl button closure for a charming, stylish look.
Maqui Baby Cardigan Hearts Jacquard Sale price¥21,800 JPY
Fine cotton knit romper featuring playful heart jacquard, buttoned side slits with mother of pearl buttons, a contrasting ruffle hem, and adjustable crossed straps at the back for a cute, comfortable fit.
Maqui Baby Romper Hearts Jacquard Sale price¥17,400 JPY
Fine cotton knit shorts featuring a playful heart jacquard, a contrasting ruffle hem, and a comfortable elastic rib waistband for a cute, coordinated summer look.
Maqui Cardigan Hearts Jacquard Sale price¥26,200 JPY
Fine cotton knit shorts featuring a playful heart jacquard, a contrasting ruffle hem, and a comfortable elastic rib waistband for a cute, coordinated summer look.
Maqui Short Hearts Jacquard Sale price¥15,200 JPY
Fine cotton knit shorts featuring a playful heart jacquard, a contrasting ruffle hem, and a comfortable elastic rib waistband for a cute, coordinated summer look.
Maqui Top Hearts Jacquard Sale price¥16,500 JPY
Short washed dark denim bubble skirt with an elastic waistband.
Mara Skirt_Sampling Sale price¥3,600 JPY

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