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Dive into the essence of the Mediterranean with the second drop of our SS25 collection, Salty Water. Designed to capture the freshness and freedom of the coast, this selection features timeless pieces that blend style, comfort, and sustainability. From airy dresses that dance with the sea breeze to versatile sets perfect for any occasion, every garment reflects our vision of conscious and effortless elegance.

Crafted with organic materials and refined details, this collection is made for women who appreciate natural beauty and high-quality design without compromising on comfort. Each piece is thoughtfully created to evoke the serenity of the sea and a deep connection with nature.

This drop is for women who live with passion, who feel inspired by sunlight and the sound of the waves, and who seek pieces that complement their dynamic lifestyle—with a touch of relaxed sophistication.

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Long women's tunic with long sleeves. The attention of this garment is focused on the knit structure.Long women's tunic with long sleeves. The attention of this garment is focused on the knit structure.
Terseo Woman Tunic Sale price£42.00 Regular price£168.00
Symi Woman Pant in 100% Tencel striped fabric. Woman Collewction The new societySymi Woman Pant in 100% Tencel striped fabric. Woman Collewction The new society
Symi Woman Blouse Powder Blue Sale price£35.50 Regular price£142.00
Symi Woman Pant in 100% Tencel striped fabric. Woman Collewction The new societySymi Woman Pant in 100% Tencel striped fabric. Woman Collewction The new society
Symi Woman Pant Sale price£37.75 Regular price£151.00
Micenas Woman Shirt in 100% lyocell, with a shirt collar and two front pockets.Micenas Woman Pant Mid Blue Denim
Micenas Woman Pant Mid Blue Denim Sale price£60.00 Regular price£150.00
This polo-style shirt is adorned with delicate tone-on-tone embroidery, adding a subtle yet refined touch to the classic design. This polo-style shirt is adorned with delicate tone-on-tone embroidery, adding a subtle yet refined touch to the classic design. The intricate details elevate the traditional polo, making it a perfect blend of casual sophistication. Ideal for creating a polished yet relaxed look.
Samos Woman Shirt Sale price£42.00 Regular price£168.00
Shorts with delicate all-over embroidery. They feature branded buttons and patch pockets on the back.
This polo-style shirt is adorned with delicate tone-on-tone embroidery, adding a subtle yet refined touch to the classic design.
Samos Woman Short Sale price£33.25 Regular price£133.00
Long sleeve jumper entirely made with a beatiful crochet detailing. Spring Summer Collection. The New Society. Calipso Woman Jumper
Calipso Woman Jumper Sale price£37.75 Regular price£151.00
 Chios Woman Top in denim fabric 100% cotton, halter neck top with bust darts and a fitted waist, with a side zipper. Spring Summer Collection. The New Society. Chios Woman Top in denim fabric 100% cotton, halter neck top with bust darts and a fitted waist, with a side zipper. Spring Summer Collection. The New Society.
Chios Woman Top Sale price£28.75 Regular price£115.00
Short-sleeved polo entirely made of crochet. Spring Summer Collection. The New Society.Short-sleeved polo entirely made of crochet. Spring Summer Collection. The New Society.
Calipso Woman Polo Sale price£33.25 Regular price£133.00
Eleni Woman Blouse in 100% cotton poplin with our Hyacinth print. Long-sleeved blouse with high-neck ruffle and tie. Spring Summer Collection. The New Society.Eleni Woman Blouse in 100% cotton poplin with our Hyacinth print. Long-sleeved blouse with high-neck ruffle and tie. Spirng Summer Collection. The New Society.
Eleni Woman Blouse Sale price£28.75 Regular price£115.00
Leros Woman Pant our bestseller in 100% cotton with our Hyacint print and fringe details on the sides matching the background. Spring Summer Collection. The New Society. Leros Woman Pant our bestseller in 100% cotton with our Hyacint print and fringe details on the sides matching the background. Spring Summer Collection. The New Society.
Leros Woman Pant Sale price£35.50 Regular price£142.00
Eleni Woman Dress, our bestseller now featuring our Hyacinth print in 100% cotton poplin fabric. V-neck, elasticized, puff sleeves, and midi length. Spring Summer Collection. The  New Society.Eleni Woman Dress, our bestseller now featuring our Hyacinth print in 100% cotton poplin fabric. V-neck, elasticized, puff sleeves, and midi length. Spring Summer Collection. The  New Society.
Eleni Woman Dress Sale price£51.00 Regular price£204.00
Short dress with jacquard fabric and lace details. It features ruffles on the sleeves and an opening at the back with mother-of-pearl button. Spring Summer Collection. The New Society.Short dress with jacquard fabric and lace details. It features ruffles on the sleeves and an opening at the back with mother-of-pearl button. Spring Summer Collection. The New Society.
Corfu Woman Dress Sale price£51.00 Regular price£204.00
Blouse with jacquard fabric and lace details. It features ruffles on the sleeves and an opening at the back with mother-of-pearl button. Spring Summer Collection. The New Society.Blouse with jacquard fabric and lace details. It features ruffles on the sleeves and an opening at the back with mother-of-pearl button. Spring Summer Collection. The New Society.
Corfu Woman Blouse Sale price£58.80 Regular price£147.00
Pireo Woman ShortPireo Woman Short in 100% lyocell, with elastic waistbands, ruffle detail at the top, and details on the back pockets featuring our woman embroidery.
Pireo Woman Short Sale price£28.75 Regular price£115.00
Niki Woman PantNiki Woman Pant
Niki Woman Pant Sale price£37.75 Regular price£151.00
Hera Woman Dress 3 in 100% linen, available in two colors: caviar and macadamia. V-neck with elastic band, puffed sleeves, and an elastic waistband to generate volume in the skirt. Spring Summer Collection. The New Society. Hera Woman Dress 3 in 100% linen, available in two colors: caviar and macadamia. V-neck with elastic band, puffed sleeves, and an elastic waistband to generate volume in the skirt. Spring Summer Collection. The New Society.
Hera Woman Dress 3 Caviar Sale price£88.40 Regular price£221.00
Polo-style striped shirt with patch pockets on the front. It has matching pants, perfect for a comfortable and versatile look.Polo-style striped shirt with patch pockets on the front. It has matching pants, perfect for a comfortable and versatile look.
Pergamo Woman Shirt Sale price£37.75 Regular price£151.00
Crochet top with open back and closure with fabric ties at the back.Crochet top with open back and closure with fabric ties at the back.
Olimpia Woman Top Sale price£33.25 Regular price£133.00

Fitted ribbed t-shirt with logo in tone on the back.
Flowy rayon/linen pant. An elegant and versatile garment that comes with a matching blazer to complete the look. Woman Spring Summer The New Society.
Orfeo Woman Top Caviar Sale price£17.75 Regular price£71.00
Woman Belt BeigeFlowy rayon/linen pant. An elegant and versatile garment that comes with a matching blazer to complete the look. Woman Spring Summer The New Society.
Woman Belt Beige Sale price£13.25 Regular price£53.00
Romantic-style blouse with delicate embroidery details and puffed sleeves. It has a round neckline with lace detail and a tone-on-tone mother-of-pearl button opening.Romantic-style blouse with delicate embroidery details and puffed sleeves. It has a round neckline with lace detail and a tone-on-tone mother-of-pearl button opening.
Nemea Woman Blouse White Sale price£42.00 Regular price£168.00
Woman Belt Black
Woman Belt Black Sale price£13.25 Regular price£53.00
Hera Woman Blouse in 100% linen available in three colors: caviar, macadamia, and olive, designed to match with the pant and coat. Features a V-neck, puffed short sleeves, and an adjustable side tie. Spring Summer Collection. The New Society. Hera Woman Blouse in 100% linen available in three colors: caviar, macadamia, and olive, designed to match with the pant and coat. Features a V-neck, puffed short sleeves, and an adjustable side tie. Spring Summer Collection. The New Society.
Hera Woman Blouse Caviar Sale price£28.75 Regular price£115.00
Hera Woman Dress 3 in 100% linen, available in two colors: caviar and macadamia. V-neck with elastic band, puffed sleeves, and an elastic waistband to generate volume in the skirt. Spring Summer Collection. The New Society. Hera Woman Dress 3 in 100% linen, available in two colors: caviar and macadamia. V-neck with elastic band, puffed sleeves, and an elastic waistband to generate volume in the skirt. Spring Summer Collection. The New Society.
Hera Woman Dress 3 Macadamia Sale price£86.80 Regular price£217.00
Hera Woman Short Dress in 100% linen, available in three colors: caviar, macadamia, and palm. Square neckline, straps with fasteners, and a short skirt with volume. Spring Summer Collection. The New Society.Hera Woman Short Dress in 100% linen, available in three colors: caviar, macadamia, and palm. Square neckline, straps with fasteners, and a short skirt with volume. Spring Summer Collection. The New Society.
Hera Woman Short Dress Macadamia Sale price£66.00 Regular price£165.00
Short-sleeved crochet sweater with colorful stripes and ribbed hem. It comes with shorts and a bucket hat to create a total look.Short-sleeved crochet sweater with colorful stripes and ribbed hem. It comes with shorts and a bucket hat to create a total look.
Serifos Woman Short Sale price£28.75 Regular price£115.00
Hera Woman Short Dress in 100% linen, available in three colors: caviar, macadamia, and palm. Square neckline, straps with fasteners, and a short skirt with volume. Spring Summer Collection. The New Society. Hera Woman Short Dress in 100% linen, available in three colors: caviar, macadamia, and palm. Square neckline, straps with fasteners, and a short skirt with volume. Spring Summer Collection. The New Society.
Hera Woman Short Dress Palm Sale price£42.00 Regular price£168.00
Hera Woman Blouse in 100% linen available in three colors: caviar, macadamia, and olive, designed to match with the pant and coat. Features a V-neck, puffed short sleeves, and an adjustable side tie. Spring Summer Collection. The New Society. Hera Woman Blouse in 100% linen available in three colors: caviar, macadamia, and olive, designed to match with the pant and coat. Features a V-neck, puffed short sleeves, and an adjustable side tie. Spring Summer Collection. The New Society.
Hera Woman Blouse Olive Sale price£45.20 Regular price£113.00
Melina Woman DressMelina Woman Dress
Melina Woman Dress Sale price£51.00 Regular price£204.00
Oversized style 100% linen t-shirt.Oversized style 100% linen t-shirt.
Lyra Woman T-shirt Hibiscus Sale price£27.60 Regular price£69.00
Sweater with an original textured knit that makes it a special garment. It features ribbing on the neckline, cuffs, and hem, and has a dropped shoulder sleeve design.Sweater with an original textured knit that makes it a special garment. It features ribbing on the neckline, cuffs, and hem, and has a dropped shoulder sleeve design.
Sifnos Woman Jumper Hibiscus Sale price£42.00 Regular price£168.00
Lassi Woman Pant in fabric blend of 56% organic cotton, 31% lyocell, and 13% linen. Straight-leg pants in our macadamia color. Spring Summer Collection. The New Society. Lassi Woman Pant in fabric blend of 56% organic cotton, 31% lyocell, and 13% linen. Straight-leg pants in our macadamia color. Spring Summer Collection. The New Society.
Lassi Woman Pant Linen Vigore Sale price£37.75 Regular price£151.00
Tricolor crochet pants with curved finishes and elastic waistband. This is a perfect garment to pair with matching cardigan. Spring Summer Collection. The New Society.Tricolor crochet pants with curved finishes and elastic waistband. This is a perfect garment to pair with matching cardigan. Spring Summer Collection. The New Society.
Areti Woman Pant Sale price£42.00 Regular price£168.00