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One year ago, Estefanía traveled to Iceland for the first time — discovering a land of contrasts and a paradise of inspiration.
“A walk through Reykjavik and you instantly feel how special this place is”
Between the cold air and the soft northern light, the city feels alive with creativity — from its food scene to its vintage shops and local craftsmanship. This is where our journey through Iceland began.
The beginning of “NOWHERE”
This trip became the spark that would later inspire NOWHERE, our AW25 collection — a reflection of Iceland’s contrasts: warmth and isolation, light and shadow, stillness and motion.
WHAT TO SEE_Harbour
A walk through Reykjavik and you instantly feel how special this place is. Personally, I loved the harbor — and what surprised me most was the incredible food scene and talented chefs across the country.
WHAT TO SEE_Stores
Stroll through the small design stores and vintage shops tucked between cafés — each one filled with handmade treasures and Icelandic knit jumpers that later became the seed of our AW25 textures.
WHAT TO SEE_Museum
Don’t miss the local museums and galleries, where contemporary art meets Iceland’s natural beauty. We visited Reykjavík Art Museum Hafnarhús, one of the city’s most dynamic art spaces.
AW25_Woman_Inspiration
NOWHERE becomes an introspective journey — a wardrobe of warmth and strength, where textures mirror the earth and each layer feels like protection against the wind.
WHERE TO STAY_The Reykjavik EDITION
“Where to stay? The Reykjavik EDITION — stylish, warm, and perfectly located.” It’s the perfect base to explore the city and watch the light change over the harbor.
WHERE TO EAT_Coffee & Lunch
Start the day at Reykjavik Roasters @reykjavik_roasters— best coffee in town.
Brauð & Co @braudogco — the smell of freshly baked cinnamon buns will lead you there.
Through a child’s eyes, Reykjavik feels like a storybook — colorful houses, the smell of fresh bread, and laughter carried by the wind. “The handmade Icelandic knit jumpers I found in the stores became my weakness and the inspiration behind AW25”
WHERE TO EAT_Dinner
One of my favorite dinners was at Brút @brutreykjavik and the unforgettable Dill @dillrestaurant and Ox @ox.reykjavik.
AW25_Teen_Inspiration
For Teen, Reykjavik is about self-expression — a city that feels both raw and free, where creativity is everywhere and individuality thrives.
Our adventure begins in this uniquely inspiring city, between the sea and the wind.
The journey continues toward Iceland’s South Coast, a place that became key to the inspiration behind AW25, which we’ll reveal very soon in the second part
