The essence of the Mediterranean has always been a source of inspiration for the new Salty Water SS25 collection. To bring this campaign to life, we envisioned sun-drenched landscapes, crystal-clear waters, and a color palette that evokes the serenity and freshness of the sea. For this reason, we chose Menorca as our setting, a place that perfectly embodies the magic and warm tones that inspired this collection.
Menorca became the ideal canvas to capture the essence of Salty Water. Its untouched coastline, the hues of its sea, and the texture of its landscapes provided the perfect backdrop to showcase the freshness and relaxed elegance of this season. Each location was carefully selected to highlight the colors and shapes of the garments, seamlessly blending fashion with nature.
The team worked tirelessly to bring this vision to life. From sunrise to sunset, we captured spontaneous moments that reflect the free and natural spirit of the collection. The island’s golden light played a crucial role, adding a special glow to every shot and accentuating the fluidity of the fabrics and design details.
The Salty Water campaign is more than just a photoshoot; it is a sensory journey that transports us to an endless summer. Every image tells a story of freedom, connection with nature, and the pursuit of beauty in simplicity.
We are excited to share the behind-the-scenes of this campaign and invite you to dive into the world of Salty Water SS25.