Skip to content


Your cart is empty

Today we delve into the story of Florea, a company passionate about the beauty of flowers. It stands out in the industry for its commitment to quality and love for nature. In this article, we will discover how Florea has managed to establish itself as a benchmark in the world of flowers, leaving a positive impact on the world around us.

The company was born in Stockholm, thanks to Erik Hoekstra, who comes from a long family tradition. His grandfather was the one who began nurturing his love for nature by exporting tulips, daffodils, and many other flowers to the Scandinavian market.


Erik founded Florea with the vision of helping people start gardening and experience the incredible feeling of watching their own flowers, herbs, and vegetables grow. His passion for nature and flowers is the driving force behind the company. Each team member is immersed in a deep love for the beauty and fragility of flowers. This passion is reflected in every seed and floral arrangement and in every detail that comes out of their workshop. Each flower is carefully selected and treated delicately to ensure its beauty lasts as long as possible. Florea understands that flowers are not just decorative objects, but also convey emotions and create connections between people

Florea wants to make the world greener. Sustainability is a core value at Florea. The company understands the importance of preserving our natural environment and is committed to minimizing its environmental impact at every stage of its process. Gardening contributes to a more sustainable life. More locally grown products mean fewer transportation emissions and less waste. More flowers provide food for bees and other pollinators.

 Their ambition is for people to be happy, healthy, and care for the only planet we have. Some of their initiatives include organic seeds, keeping their operations clean and free of chemical pesticides, and using organic fertilizers. Their seed packets are made from paper derived from old tomato plants.

They are artists who combine colors, shapes, and textures to create floral arrangements that captivate the senses and evoke emotions. Florea is much more than a flower company; it is a company that embodies love and passion for nature.