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The New Society was born as the personal project of designer Estefania Grandio. After twenty years working for women’s fashion brands in Spain and Europe, she had two children - Matteo and Valentina. This inspired her to take the values acquired from her professional career, and use them to create a children’s fashion label. Conscious, timeless, sustainable and emotive. Concerned with the aesthetic and the endless search for beauty.

The first collection, Primitive, was launched in January 2019 - it was created with these values in mind. Since then, every collection has had a strong conceptual element.

We aim for collections that can connect people, to go beyond producing garments in the commercial sense and to bring meaning to each and every thing we do.