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Inspired by the calm and playful spirit of coastal life, the SS25 Salty Water Collection for kids brings the freshness of summer to life. Featuring lightweight fabrics, relaxed fits, and soft, natural tones, each piece is designed for little adventurers who love to explore. With a focus on comfort and freedom of movement, this collection is perfect for sunny beach days, fun outings, and warm evenings by the sea. Effortless style, playful details, and breezy silhouettes come together to create a timeless summer wardrobe for kids.

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Hermione Dress in 100% white cotton baize fabric with flower embroidery. Dress with gathered neckline, ruffles, and elastic waistband with flower embroidery, and final embroidery detail in powder blue. Spring Summer Collection. The New Society. Hermione Dress in 100% white cotton baize fabric with flower embroidery. Dress with gathered neckline, ruffles, and elastic waistband with flower embroidery, and final embroidery detail in powder blue. Spring Summer Collection. The New Society.
Hermione Dress Sale price¥7,025 Regular price¥28,100
Lightweight denim jacket with branded buttons and embroidered detail at the hem. Perfect to combine with the matching short. Spring Summer Collection. The New Society.Lightweight denim jacket with branded buttons and embroidered detail at the hem. Perfect to combine with the matching short. Spring Summer Collection. The New Society.
Niobe Jacket Sale price¥5,700 Regular price¥22,800
Shorts with fun bicolor stripes, elastic waistband with a drawstring, and a matching SMILEYWORLD patch. Perfect to combine with the matching T-shirt. Spring Summer Collection. The New Society. Shorts with fun bicolor stripes, elastic waistband with a drawstring, and a matching SMILEYWORLD patch. Perfect to combine with the matching T-shirt. Spring Summer Collection. The New Society.
Smiley Short Stripes Hibiscus SmileyWorld® Sale price¥2,625 Regular price¥10,500
weater with an original textured knit that makes it a special garment. It features ribbing on the neckline, cuffs, and hem, and has a dropped shoulder sleeve design. Spring Summer Collection. The New Society. weater with an original textured knit that makes it a special garment. It features ribbing on the neckline, cuffs, and hem, and has a dropped shoulder sleeve design. Spring Summer Collection. The New Society.
Sifnos Jumper Jade Sale price¥4,375 Regular price¥17,500
Shorts with fun bicolor stripes, elastic waistband with a drawstring, and a matching SMILEYWORLD patch. Perfect to combine with the matching T-shirt. Spring Summer Collection. The New Society. Shorts with fun bicolor stripes, elastic waistband with a drawstring, and a matching SMILEYWORLD patch. Perfect to combine with the matching T-shirt. Spring Summer Collection. The New Society.
Smiley Short Stripes Cobalto SmileyWorld® Sale price¥2,625 Regular price¥10,500
Kostas Sweatshirt in 100% cotton jersey fabric. Ribbed collar and cuffs with embroideries on the front featuring collection embroideries.Kostas Sweatshirt in 100% cotton jersey fabric. Ribbed collar and cuffs with embroideries on the front featuring collection embroideries.
Kostas Short Sale price¥3,925 Regular price¥15,700
This cheerful and bold sweatshirt adds a fun touch to your wardrobe, offering both style and comfort for casual days.This cheerful and bold sweatshirt adds a fun touch to your wardrobe, offering both style and comfort for casual days.
Smiley Sweater Salty Water SmileyWorld® Sale price¥3,925 Regular price¥15,700
T-shirt with blue-toned tie-dye and "salty water" print on the front. It comes with matching shorts to create a fun look. Spring Summer Collecton. The New Society. T-shirt with blue-toned tie-dye and "salty water" print on the front. It comes with matching shorts to create a fun look. Spring Summer Collecton. The New Society.
Rhea T-shirt Sale price¥2,625 Regular price¥10,500
Rhea ShortRhea Short
Rhea Short Sale price¥2,625 Regular price¥10,500
Artemis Bermuda in 100% cotton twill, garment-dyed in forest colors. With an elastic waistband and adjustable drawstring and cargo pockets on the sides. The New SocietyArtemis Bermuda in 100% cotton twill, garment-dyed in forest colors. With an elastic waistband and adjustable drawstring and cargo pockets on the sides. The New Society
Artemis Bermuda Macadamia Sale price¥4,375 Regular price¥17,500
Patmos Short in embroidered voile fabric, 100% cotton, in powder blue color, featuring central buttons, elastic waistband with ruffle detail, and embroidered fabric finishing on the hem. Spring Summer Collection. The New Society. Patmos Short in embroidered voile fabric, 100% cotton, in powder blue color, featuring central buttons, elastic waistband with ruffle detail, and embroidered fabric finishing on the hem. Spring Summer Collection. The New Society.
Patmos Short Sale price¥3,500 Regular price¥14,000
Patmos Dress in embroidered voile fabric, 100% cotton, in powder blue color. The dress features wide sleeves, gathers at the shoulders, front, and back for added volume, with embroidered fabric finishing on the sleeve cuffs and hem. Spring Summer Collection. The New Society. Patmos Dress in embroidered voile fabric, 100% cotton, in powder blue color. The dress features wide sleeves, gathers at the shoulders, front, and back for added volume, with embroidered fabric finishing on the sleeve cuffs and hem. Spring Summer Collection. The New Society.
Patmos Dress Sale price¥5,700 Regular price¥22,800
Chara JumpsuitChara Jumpsuit
Chara Jumpsuit Sale price¥3,925 Regular price¥15,700
Short-sleeved ribbed overwork t-shirt with a beautiful floral print. It has a baby overlock finish at the neckline, sleeves, and hem. Perfect for creating a total look with the leggings. Spring Summer Collection. The New Society.Short-sleeved ribbed overwork t-shirt with a beautiful floral print. It has a baby overlock finish at the neckline, sleeves, and hem. Perfect for creating a total look with the leggings.
Nicolette Tee Jasmine Flowers Print Sale price¥2,000 Regular price¥8,000
Tanatos ShortTanatos Short
Tanatos Short Sale price¥2,625 Regular price¥10,500
Greneva Blouse in 100% cotton voile with our anemone print. Short-sleeved blouse with a ruffle, gathered neckline with embroidery, and open neckline with button closure. Kids Collection. The New SocietyGreneva Short in 100% cotton voile fabric with our anemone print. Shorts with an elastic waistband, ruffle, and side pockets. The New Society kids collection.
Greneva Blouse Sale price¥3,925 Regular price¥15,700
Greneva Dress in 100% cotton voile fabric with our anemone print. Dress with bow straps, smocking, and final ruffle with embroidery in our chili color. Skirt with ruffle and embroidery detail in chili. Spring Summer Collection. The New Society.Greneva Dress
Greneva Dress Sale price¥5,700 Regular price¥22,800
Greneva HeadbandGreneva Headband
Greneva Headband Sale price¥850 Regular price¥3,400
Swimsuit Girl Anemone PrintSwimsuit with long sleeves featuring a beautiful floral print. It has ruffle detailing on the sides and an opening at the back with a bow. Spring Summer Collection. The New Society.
Swimsuit Girl Anemone Print Sale price¥3,500 Regular price¥14,000
Knit shorts with a playful lobster intarsia pattern and ribbed elastic waistband. It has a matching top to create a perfect summer look. Spring Smmer Collection. The New Society. Knit shorts with a playful lobster intarsia pattern and ribbed elastic waistband. It has a matching top to create a perfect summer look. Spring Smmer Collection. The New Society.
Oia Short Lobster Motif Sale price¥3,050 Regular price¥12,200
Long-sleeved bicolor striped T-shirt with a relaxed fit, ribbed collar, and playful contrast embroidery on the chest. It comes with matching shorts to create a complete look.Long-sleeved bicolor striped T-shirt with a relaxed fit, ribbed collar, and playful contrast embroidery on the chest. It comes with matching shorts to create a complete look.
Komotini Short Chili Sale price¥2,175 Regular price¥8,700
Short jersey dress with multicolored star print, spaghetti straps, and gathered waist. New Collection. Spring Summer. The New Society. Short jersey dress with multicolored star print, spaghetti straps, and gathered waist. New Collection. Spring Summer. The New Society.
Anthea Dress Sale price¥3,050 Regular price¥12,200
Short dress with jacquard fabric and lace details. It features ruffles on the sleeves and an opening at the back with mother-of-pearl button.Short dress with jacquard fabric and lace details. It features ruffles on the sleeves and an opening at the back with mother-of-pearl button.
Corfu Dress White Sale price¥5,700 Regular price¥22,800
Leros BucketDenim bucket hat with a lovely stamp print. Spring Summer Collection. The New Society.
Leros Bucket Sale price¥2,175 Regular price¥8,700
Short denim skirt with a lovely stamp print and a front slit with branded button closure. Spring Summer Collection. The New Society.Short denim skirt with a lovely stamp print and a front slit with branded button closure. Spring Summer Collection. The New Society.
Leros Skirt Sale price¥3,500 Regular price¥14,000
Eleni BlouseEleni Blouse in 100% cotton muslin fabric with our hyacinth print. It features a high neckline with a ruffle and adjustable bow, short sleeves with smocking and a decorative ruffle.
Eleni Blouse Sale price¥3,500 Regular price¥14,000
Komotini Short CobaltoKomotini Short Cobalto
Komotini Short Cobalto Sale price¥2,175 Regular price¥8,700
Tebas Shirt in 100% cotton striped fabric, short-sleeved with white shirt buttons. Spring Summer Collection. The New Scoiety. Tebas Shirt in 100% cotton striped fabric, short-sleeved with white shirt buttons. Spring Summer Collection. The New Scoiety.
Tebas Shirt Sale price¥3,500 Regular price¥14,000
Tebas Bermudas in 100% cotton striped fabric, with an elastic waistband and an adjustable drawstring of the same fabric. Spring Summer Collection. The New Society.Tebas Bermudas in 100% cotton striped fabric, with an elastic waistband and an adjustable drawstring of the same fabric. Spring Summer Collection. The New Society.
Tebas Bermuda Sale price¥3,050 Regular price¥12,200
Ithaki HatIthaki Hat in 100% cotton fabric with our Palms Navy print, featuring a navy cord detail with matching stopper. Spring Summer Collection. The New Society.
Ithaki Hat Sale price¥2,175 Regular price¥8,700
short-sleeved SMILEY WORLD t-shirt with a colorful print on the front and a patch in matching colors on the sleeve. Spring Summer Collection. The New Society.Short-sleeved SMILEY WORLD t-shirt with a colorful print on the front and a patch in matching colors on the sleeve. Spring Summer Collection. The New Society.
Smiley T-shirt Salty Water SmileyWorld® Sale price¥3,360 Regular price¥8,400
Tie-dye terry fabric polo shirt with brand logo prominently embroidered on the chest. Perfect for pairing with the matching shorts to create a summery look.Tie-dye terry fabric polo shirt with brand logo prominently embroidered on the chest. Perfect for pairing with the matching shorts to create a summery look.
Briseis Polo Powder Blue Sale price¥4,040 Regular price¥10,100
Tie-dye terry fabric polo shirt with brand logo prominently embroidered on the chest. Perfect for pairing with the matching shorts to create a summery look.Tie-dye terry fabric polo shirt with brand logo prominently embroidered on the chest. Perfect for pairing with the matching shorts to create a summery look.
Briseis Short Powder Blue Sale price¥2,625 Regular price¥10,500
Cardigan with structure and flower details. It has a wooden button opening. Perfect to combine with the marching short and top. Cardigan with structure and flower details. It has a wooden button opening. Perfect to combine with the marching short and top.
Canea Cardigan Sale price¥4,375 Regular price¥17,500
Short with structure and flower details. It has ribbed waistband and cuffs. Perfect to combine with the matching cardigan and top. Cardigan with structure and flower details. It has a wooden button opening. Perfect to combine with the marching short and top.
Canea Top Sale price¥3,050 Regular price¥12,200
Canea ShortCardigan with structure and flower details. It has a wooden button opening. Perfect to combine with the marching short and top.
Canea Short Sale price¥3,050 Regular price¥12,200
Kyra Jumpsuit in muslin fabric with our Lavender print. Jumpsuit with a smocked top and gathered pants creating the smocking effect for the upper part.Kyra Jumpsuit in muslin fabric with our Lavender print. Jumpsuit with a smocked top and gathered pants creating the smocking effect for the upper part.
Kyra Jumpsuit Sale price¥3,925 Regular price¥15,700
Kyra Top in 100% cotton muslin fabric with our Lavender print. Top with smocking and ruffle details, and shoulder straps.Kyra Top in 100% cotton muslin fabric with our Lavender print. Top with smocking and ruffle details, and shoulder straps.
Kyra Top Sale price¥3,360 Regular price¥8,400
Creta Dress our bestseller now with embroidered blend cotton fabric in macadamia color. Dress with puffed sleeves and a flared skirt. New Collection Kids. Creta Dress our bestseller now with embroidered blend cotton fabric in macadamia color. Dress with puffed sleeves and a flared skirt.
Creta Dress Sale price¥5,700 Regular price¥22,800
Creta Pant in embroidered blend cotton fabric in macadamia color, with an elastic waistband and a drawstring of the same fabric for adjustment. New Collection. The New SocietyCreta Blouse in embroidered blend cotton fabric in macadamia color, featuring gathered sleeves, a high neckline, and central bow closure. New Collection Kids
Creta Pant Sale price¥4,375 Regular price¥17,500
Creta Skirt in embroidered blend cotton fabric in macadamia color, featuring an elastic waistband.Creta Skirt in embroidered blend cotton fabric in macadamia color, featuring an elastic waistband.
Creta Skirt Sale price¥3,925 Regular price¥15,700
Creta Special DressCreta Special Dress
Creta Special Dress Sale price¥6,150 Regular price¥24,600