Many of us know Klaudia through her social media @whatwomenwear_madrid but today we’re excited to invite you to discover more about her through this journal.
Our collaboration with Klaudia began in the Woman SS24 season, where she showcased some of her favorite pieces from our collection. One of her reels, crafted with her signature unique style, reached over 1 million views (you can watch it here!). After this incredible success, we didn’t hesitate to continue working with her for our winter season. This time, we had the added joy of including her daughters in the experience, making it even more special.
Working with Klaudia is always a pleasure. Her authenticity and deep connection with her audience inspire us. Today, we’re thrilled to share with you these heartwarming, stylish, and family-focused moments, beautifully captured by the talented photographer Valeria Poloz, whom we recently introduced to you here.
If you’d like to learn more about Klaudia, her vision of fashion, and her story, keep reading…
-How did the idea for @whatwomenwear_madrid come about, and what was your initial inspiration?
I’ve always worked in the fashion world, so when I moved to Madrid, I knew I wanted to create a space to share my passion. At first, I was just observing, and I was struck by how effortlessly women here dress—the way they play with contrasts, shapes, and textures. I noticed incredible diversity: women dressing how they want and exuding confidence. I wanted to feel the same way, and the local style helped me discover my own unique style—one that reflects my personality and makes me feel empowered every day.
-What is the main philosophy or vision behind the content you share?
The philosophy behind my content is to inspire people worldwide with authentic styles and highlight women in Madrid who have unique and admirable fashion. I want to show that there are endless ways to celebrate individual fashion and help people build their own authentic style—free from strict rules, simply by staying true to themselves.
-How would you describe the woman who follows and identifies with @whatwomenwear_madrid?
The woman who identifies with @whatwomenwear_madrid is open-minded, loves to travel, and finds inspiration in different cultures. She seeks authenticity and appreciates uniqueness in every detail, valuing fashion as a way to express her individuality and life experiences.
-What role does Madrid play as the setting for your posts?
Madrid plays a fundamental role as the backdrop for my posts. Living in this city, I find inspiration in its rich architecture, vibrant streets, local bars, and cafés, all while maintaining a global perspective. This combination of local flavor and international sensibility makes my content truly unique.
-How do you decide which looks or styles to highlight in your content?
I decide very intuitively. While walking down the street, if I see a woman with a unique and striking style, I don’t hesitate to record a video. Later, based on the content I have planned and how it aligns with my vision, I decide whether to share it or not.
-What goals do you have for @whatwomenwear_madrid in the coming years?
I would love to take What Women Wear to different parts of the world, not just Madrid. Since my audience is international, I’m sure they would appreciate seeing street style trends from other fashion capitals, both in Europe and beyond.
-What message would you like to share with your community of followers?
Beyond inspiring with unique styles, I want to raise awareness in my community about the importance of making sustainable choices in fashion and celebrating exceptional craftsmanship. I aim to showcase both local and international brands that prioritize quality and offer premium products and experiences. My mission is to present authentic style while highlighting brands that make quality their top priority.
Thank you, Klaudia, for sharing more about yourself and your project with our community. You know how much we love collaborating with you, and we’re truly grateful. These photos with Valeria Poloz are absolutely stunning. We look forward to continuing to grow together and sharing our values about fashion once again in the future.Until next time!
