Approximately one year before each collection's launch, Estefania, our creative director, gathers with the design and pattern-making teams at our Madrid office to share her creative ideas and sources of inspiration. From this initial vision, Estefania and her team develop the collections, create technical sheets, and establish the necessary measurements to produce base patterns.
These patterns are turned into prototypes that allow us to visualize the garments beforehand. Once the initial design is ready, all documentation is sent to our factories in Portugal and Spain, where the first prototype is crafted. Following its development, the team conducts thorough testing on measurements, fabrics, and finishes, adjusting each aspect of the garment to achieve the desired level of quality and design.
This meticulous process may be repeated several times and can take between 3 to 4 months to reach the final result. Each garment requires significant effort and dedication from our entire team until it ultimately becomes part of the collection. Continue reading our Journal to learn more details.
For each collection, our design team works with clear objectives: to create timeless, sustainable, high-quality fashion that upholds the identity of our brand. The foundation is ensuring the quality of each product and blending vintage inspiration with current trends. We strive to create pieces that can become staple items in any wardrobe for years to come.
Our commitment to sustainability is also fundamental. We focus on producing only two collections a year, an approach that contrasts with the fast fashion philosophy and helps us reduce our environmental impact. With this process, we not only support more mindful fashion but also ensure every detail is carefully crafted with an artisanal focus.
Each garment is produced in small workshops, allowing us to work directly with artisans who bring their expertise and care to every step. From fabric selection to the final finishing touches, each piece reflects the value of a thoughtfully crafted process.
We wanted to share each detail of our process with you because by supporting our brand, you’re also contributing to a more conscious and sustainable approach to fashion. This includes our choices, such as not participating in large-scale campaigns like Black Friday. For us, each piece tells a story of mindful design and craftsmanship, and we prefer its value to be based on quality and time invested, rather than impulsive discounts.
Our collections are available in over 280 multi-brand stores worldwide, reaching people who appreciate sustainable fashion and durable clothing. Your support not only reinforces our values but also helps to build a more ethical and responsible industry.
Thank you for being part of The New Society. Your support inspires us to keep creating pieces for you—garments that are born from the heart, designed to accompany and empower us together.
